Imagine a candid camera:
– your company is behind the glass;
– in the middle, the website, which currently represents the company;
– on the other side there’s the visitor.
The visitor is equipped with the most peaceful but ruthless weapon: his mouse.
From the moment he lands on the website, it takes a maximum of 5 seconds, and the visitor can click if he wants.
There he is. He just landed on a page… he starts reading…
…Click.
You lost, he’s gone. Most likely you’ll never see him again.
Why did that happen?
Table of Contents
The importance of the website.
As you may have guessed, having a well-prepared website is fun-da-men-tal.
And since we’re not a web agency that lives with website development, you should listen to us. If, on the other hand, you think that a well-done website is not so necessary for your business, you’re taking a big step forward. Leave this page too, because we don’t want to try to convince you if you are not sensitive to these arguments.
A ‘good’ website, however, doesn’t mean full of flash animations and technical virtuosities. A good website reflects the following balance:
useful for visitors + useful for your company = GOOD WEBSITE
What does “useful for visitors” mean?
More and more people use the web to find information, read news, find products and suppliers, study the competition.
Even your potential customers, therefore, will visit your website as a first step to know something about your company and your products.
No wonder, it’s the first thing each of us commonly does.
If they find the information they’re looking for, if everything is clear to them, if they leave the website having perhaps learned something new, you’ve made a very good impression. Most likely they will also come back to visit you.
The website in this case has been useful for the visitor.
And if they don’t, they’ll knock on the next-door neighbour. And if they find something better, they’ll settle down there.
What does “useful for your company” mean?
It’s necessary, but it’s not enough, that the website is useful for visitors. It must also be useful for your company.
What does this mean? The website must:
- let your potential customers find you based on the probable search keys they will use;
- capture the attention of the visitor, hook him, interest him, and get his e-mail;
- acquire data on the pages visited, the time the visitor spend on the website, the return rate, etc..;
- start communicating with the visitor by sending informative e-mails, without emphasis, with sobriety;
- progressively take care of the visitor, to convert him into your customer, who purchases;
- DOING THIS AUTOMATICALLY.
So, if your website has been designed in this way, it’s a good website.
How to attract new customers with your website.
A website that works, especially for business-to-business companies, is therefore not necessarily the “most beautiful” one. It’s rather what attracts new potential customers, induces them to get in touch with your company, and then stimulates them to return to seek new information and new insights
The factors that contribute to the effectiveness of a site are countless:
- Architecture;
- the contents;
- response times;
- the size of the pages;
- the layout of the pages;
- the choice of colours;
- links;
- titles;
- images;
- videos;
- audio;
- web surfing;
- the number of visitors;
- the origin of the visitors;
- the loyalty of visitors (how many visitors come back);
- from which pages enter;
- the average number of pages visited;
- the paths that lead from one page to another;
- the average time spent on the website;
- from which pages visitors leave the website;
- the number of subscriptions to a newsletter, or downloads of a guide;
- the domain name;
- the domain extension (.it, .com, .org,…);
- the position on the search engines for the different keywords;
Your current website falls into one of the following three scenarios:
Ideal case
The website already works, generating contacts or even sells.
You are already using it for a number of internet marketing campaigns: email campaigns, continuous flow of communications to customers, visitors who sign up to receive your information, and/or who buy your products.
The content is relevant.
You know how many leads campaigns generate.
You know all the numbers on the website, you have perfect control over what’s going on every day.
Intermediate case
You have a standard website with basic information, some press releases and a newsletter that someone subscribes to from time to time.
You’ve tried some web marketing initiatives, with contradictory results.
You are aware that there are potential customers who visit your website, and that the website might be better. Now it’s about as good as your competitors’.
At the moment you have higher priorities than redesigning your website, but you suspect that enriching your content and improving your functionality would increase your ability to attract new potential customers.
Worst case
The website works AGAINST your company.
It may be due to the design, content (inadequate or lacking), and general functionality.
The website doesn’t support your business goals, and you cannot start any initiative that has to do with internet marketing.
When prospects type in your www address, they don’t have a good impression.
Competition looks better.
You can’t quantify the business opportunities you’re losing, but you know that they’re a lot.
We can help you turn your website into your best seller.
Using the principles of our System, you can make your website more effective than 95% of all websites on the Internet, including competitors.
You can do it yourself, or with our help.
In the latter case, after we have checked out the website, we can show you the changes you need to improve it. Or, in the worst case, we’ll tell you in no uncertain terms whether it’s appropriate to scrap it and redesign it from scratch.
To turn the website into your best seller and attract new customers
read this article on how to design and develop the website “
