That’s something I fell in love with at first sight. Elegance. Simplicity. Personality. It has everything to make a marketer crazy. If there was a funnel beauty contest, it would easily win. I wanted to include this funnel strategy in our courses or 1-to-1 coachings, but I found the idea so brilliant that I want […]
READ MORE »Do you want to earn as much money as you deserve? You need this
Do you want to earn as much money as you deserve? You need this If: – you already have an activity – you already have products – you already know how to sell them but: – you don’t have enough customers – or they are not so constant – and it takes an exaggerated amount […]
READ MORE »An indicator of success? The vision of a former US Secretary of State
I read a sentence that struck me. If Renzi finds out, I’m sure he’s going to stole it. It is neither mine nor yours: it has been attributed to a former US Secretary of State. It’s in The 21 Indispensable Qualities of a Leader. The thing that makes it fascinating is that we can apply […]
READ MORE »New and bizarre use of a marketing automation system
In recent days I have discovered a new way of using marketing automation. Foreword: In a company equipped with a marketing automation system, the owner or someone else on his behalf doesn’t have to invent every month how to make the turnover come out, because he has created a commercial unit that works alone. So, […]
READ MORE »Heartbeats and hormonal storms thanks to the discovery of a method
When I entered the sales department, at Kodak I was enrolled in a Marketing class at Bocconi. Until then I had attended university lectures on Operating Systems, Automatic Controls, etc., and then professional classes on ISO/OSI Protocols (what a bore). Discovering marketing was like coming back as a teenager and rediscovering… the other sex… Heartbeats […]
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