B2B Marketing for Technology and Manufacturing
That’s something I fell in love with at first sight. Elegance. Simplicity. Personality. It has everything to make a marketer crazy. If there was a funnel beauty contest, it would easily win. I wanted to include this funnel strategy in our courses or 1-to-1 coachings, but I found the idea so brilliant that I want […]
READ MORE »Do you want to earn as much money as you deserve? You need this If: – you already have an activity – you already have products – you already know how to sell them but: – you don’t have enough customers – or they are not so constant – and it takes an exaggerated amount […]
READ MORE »I read a sentence that struck me. If Renzi finds out, I’m sure he’s going to stole it. It is neither mine nor yours: it has been attributed to a former US Secretary of State. It’s in The 21 Indispensable Qualities of a Leader. The thing that makes it fascinating is that we can apply […]
READ MORE »In recent days I have discovered a new way of using marketing automation. Foreword: In a company equipped with a marketing automation system, the owner or someone else on his behalf doesn’t have to invent every month how to make the turnover come out, because he has created a commercial unit that works alone. So, […]
READ MORE »When I entered the sales department, at Kodak I was enrolled in a Marketing class at Bocconi. Until then I had attended university lectures on Operating Systems, Automatic Controls, etc., and then professional classes on ISO/OSI Protocols (what a bore). Discovering marketing was like coming back as a teenager and rediscovering… the other sex… Heartbeats […]
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