What is Inbound Marketing
Inbound Marketing is a lead generation strategy whose key principle is ATTRACTION.
You do not chase customers…
…you attract them and make them contact you (while in Outbound Marketing, vice versa, we SEEK customers and contact them directly).
That’s the reason why we use “fishing” as a metaphor of Inbound Marketing.
Inbound Marketing consists of:
- attracting visitors to your digital properties (ads, website pages, social media pages)
- converting visitors into leads (prospective customers)
- engaging with leads to build credibility and trust
- making them contact you for more information, or call you, or come and visit your store, or buy on your e-commerce.
Our Inbound Marketing Services
Our Inbound Marketing done-for-you services let you win customers through this process:
- Define who your ideal customer is.
- Generate traffic to your website by attracting visitors through either strategies:
Online Advertising, also called PPC (PayPerClick):
digital advertising on search engines, websites offering advertising space, and social media
Organic Reach through SEO (Search Engine Optimisation):
put your website on Google’s page 1 for your preferred, most frequently used keywords.
- Once a contact sees your paid ad or search engine result listed on page 1, she clicks on the ad or the link and lands onto the very first page of your “funnel”.
A funnel is a sequence of website pages and nurturing emails, aimed to convert a visitor into a lead, a lead into a prospect, and a prospect into a customer. Such pages and emails must contain relevant and helpful content to engage with the visitor and build trust.
Inbound Marketing Funnel
Below is the big picture representing the key elements and workflow of our Inbound Marketing funnel:
We’ve created a suite to implement this inbound marketing funnel, fully integrated with all of our lead generation services into a unique platform.
Such suite/platform is called Lead Generation Farm™.
To learn more about it, click below and register for the webinar that describes the most advanced methodology to generate leads for technical and industrial products or professional services in business-to-business markets:
7 Reasons Why We Are Way More than a Web Agency
Our approach to online advertising is strategic and sales-oriented, NOT technical.
The results of our online advertising campaigns are usually far better than any web agency.
Have a look at this picture (source: Google Ads dashboard). It shows in blue our results (“You”) compared to the other main competitors bidding for the same keywords:
This is another campaign, for another group of keywords:
And we could keep showing similar results for our own campaigns as well as – much more important – for our customer’s campaigns.
We REALLY work internationally.
Below picture is extracted from the campaigns we run for a customer in over 10 Countries and 5 languages: English, Spanish, French, Portuguese, Italian:
We do not try to “impress” you by using complex words such as:
– Google Tag Manager
– Facebook pixel
Every word, every concept, can be expressed in a very simple way.
We are not like that doctor who only uses very technical words and does not explain anything to you, since you could not understand.
Vice versa, we are like other doctor who uses plain words to inform his patient.
We will never paralyse you by asking “Give me the keywords”.
Vice versa, when we start a digital advertising campaign we always make an analysis. According to the evidence of our analysis, we will suggest to you the best keywords to use.
We will never paralyse you by asking “Give me the content”.
Vice versa, our copywriters – expert in lead generation – develop original content for your online advertising funnel.
Last but not least, Inbound Marketing is not the only weapon we have in our lead generation arsenal: we can provide your company with outbound marketing, content marketing, and social media marketing.
Want to benefit of Inbound Marketing in your business?
Book Your FREE STRATEGY SESSION with a Lead Generation Expert: