Imagine going back to high school.
You are in full hormonal storm. Your obsession is to go out with so many girls, in search of the true soul mate.
What are you doing?
Even if you’re shy, you still try to create your style, your unique image, a character, in short, you become “a type”.
Afterward, you begin to approach the schoolmates.
Would it ever occur to you to ask a classmate, the coolest of the class, the one everyone says yes to, to approach the girls on your behalf, and book appointments for you?
Of course not.
You know it wouldn’t work.
Because the identity of your partner is not your identity.
When the girl meets with you, she realizes that you’re not the one she intended to meet.
Now take a 30-year leap forward.
Today you’re the owner or manager of a small company (attention, I said small business, the classic SME, I am NOT referring to corporations).
In your small business, you have a new product.
Imagine you want to sell it to as many customers as possible.
What do you do to sell the product? What’s the right strategy and execution to succeed?
Would you hire an agency or do everything inside?