B2B Marketing for Technology and Manufacturing
“If you sell a product … maybe industrial, harsh, even a little ugly, and your newsletters talk about how avant-garde it is and its exceptional performances etc., hoping to make yourself unique in the eyes of your audience, you will go little way ” This is exactly what I said to the owner of a […]
READ MORE »Don’t know how to create a unique positioning for your product or service? Do you think that there’s nothing special or different to say about it? Watch this brilliant video, recorded 10 years ago when we were just inebriated by the new tablets. You can find the transcript in English at the end of this […]
READ MORE »Your browser does not support the video tag. All customers position you in a slot in their minds. There are two types of positioning: active and passive. ACTIVE means that the position you want to occupy in your customers’ minds must pre-determined in YOUR mind. YOUR mind comes first. You should have a very clear […]
READ MORE »Product naming is key. Have a look at the picture: The publisher changed the title of this book from CLIENT GUIDE TO HIRING A LAWYER: 21 Questions You MUST ASK Before Hiring A Lawyer to WINNING YOUR CASE: 21 Questions You MUST ASK Before Hiring a Lawyer Why did they do that? Because the old […]
READ MORE »What do bubblies, branding and lead generation have to do with this blog? That’s what the mystery is all about. A couple of Sundays ago I was invited to the FESTIVAL IN CANTINA event in Franciacorta. So, I combined business with pleasure trying to draw some interesting ideas for business. I visited two producers of […]
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