“The money is in the list”: is it still true, or is this email marketing credo obsolete? A few years ago, marketers used to say “the money is in the list”. Others, more sophisticated, used to say “the money is in the RELATIONSHIP with the list”. Today, frequent socialmediars believe that “the money is in […]
READ MORE »Email Marketing: Would you open an email with this subject?
Here’s something I would like to say about Email Marketing. Yesterday I received this email: . So, the subject is: Corso MikroTiK MTCNA e nuova CPE etc (MikroTiK MTCNA course and new CPE etc etc etc) Years of copywriting studies, email marketing, how to write effective titles, etc.: all wiped out in an instant. Montale, Ungaretti, […]
READ MORE »[Business on the Beach] Answer to email marketing quiz
Here is the answer to yesterday’s question from the Settimana Enigmistica under the beach umbrella. And thank you all for your feedback. An email marketing is imperfect if it lacks a CALL TO ACTION. That is, if there is no invitation to action that “engages” the reader and makes him do something: click on a […]
READ MORE »[Business on the Beach] Imperfect email marketing checklist: what’s missing?
A business game you can play on the beach, just like the Settimana Enigmistica. Below there’s a checklist of an email marketing campaign… but it’ s not perfect: what’s missing? If you don’t find it… I’ll tell you in the next article. Here’s the checklist: ******************* Sender with first and last name (‘Mario […]
READ MORE »Question and Answer on email length
Patrizia told me yesterday: *********************** I think e-mails should be shorter. *********************** That’s my answer. I have two children: – Giorgio, who doesn’t eat and snubs any dish you put in front of him; – and Serena, a gourmand, who eats with gusto everything (except when she self-inflicts temporary diets as a teenager, but that’s […]
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