Here’s something I would like to say about Email Marketing. Yesterday I received this email: . So, the subject is: Corso MikroTiK MTCNA e nuova CPE etc (MikroTiK MTCNA course and new CPE etc etc etc) Years of copywriting studies, email marketing, how to write effective titles, etc.: all wiped out in an instant. Montale, Ungaretti, […]

Here is the answer to yesterday’s question from the Settimana Enigmistica under the beach umbrella. And thank you all for your feedback. An email marketing is imperfect if it lacks a CALL TO ACTION. That is, if there is no invitation to action that “engages” the reader and makes him do something: click on a […]

A business game you can play on the beach, just like the Settimana Enigmistica. Below there’s a checklist of an email marketing campaign… but it’ s not perfect: what’s missing? If you don’t find it… I’ll tell you in the next article. Here’s the checklist:   *******************   Sender with first and last name (‘Mario […]

Patrizia told me yesterday: *********************** I think e-mails should be shorter. *********************** That’s my answer. I have two children: – Giorgio, who doesn’t eat and snubs any dish you put in front of him; – and Serena, a gourmand, who eats with gusto everything (except when she self-inflicts temporary diets as a teenager, but that’s […]