Lead generation has always existed, but people are talking about it now more than ever. Unfortunately, we often talk about it without knowing much. Especially since it entered the jargon of digital marketers, and they have started abusing it as if they were the repositories of the truth. But lead generation was already existing before […]

As the following story shows, there are bad habits also in the lead generation process. Once upon a time there was a piglet that had never washed himself. In his house he had never seen his mother, father or older brothers wash, so the idea of taking a bath or a shower did not even […]

Una parabola sul non-cambiamento che mi ha fatto ricordare chi – nella lead generation – non cambia mai. Ieri sera ho visto un film che mi ha colpito: “Adaline, l’eterna giovinezza”. E’ una sorta di favola moderna. Adaline (“Edelain”) è una bella signora di 29 anni le cui cellule, a seguito di un incidente, cessano […]

Urgency and scarcity are two key factors in lead generation. But there is also an equally powerful third lever: CURIOSITY. Willingly or not, we are very curious. It is no coincidence that during the summer period unsuspected managers/entrepreneurs/professionals betray Il Sole 24 ore to peek at Novella 2000 or visit the Dagospia website, for a […]