B2B Marketing for Technology and Manufacturing
Features bring objections. Benefits bring transformation. The biggest cause of customer’ objections is your own message. Yes: your own message, delivered through any media and channel, can be the worst enemy of your marketing and sales efforts. We mean product literature, presentation slides, webinars, website pages, sales letters, sales calls, post on social media, whatever… […]
READ MORE »In this article we’ll see how the communicative style called Infotainment can help generate leads. Do you sell a technical product or a complex service? Talk to your target audience about point G. That’s what one of the largest multinationals has done by targeting engineers of potential customers. G-spot, yes… but related to water treatment […]
READ MORE »It’s Vasco Rossi’s time. After the mega-concert in Modena with over 200,000 spectators, he’s making a huge comeback. By chance, I had begun to see him in a different light about a month ago, when on a scorching Sunday afternoon, I heard an interview with Vincenzo Mollica and Massimiliano Pani. Looking at Vasco Rossi as […]
READ MORE »A reader’s response to my previous article: ******************************** Thank you for your sexist examples, but we don’t need it. ******************************** Excuse me, but all this makes me laugh. I knew someone would get angry… in fact, I confess: I did it on purpose! Let me explain. In that article I wanted to talk about the […]
READ MORE »I’m reading this LinkedIn post: ========================= A customer asks me for advice to make an e-commerce website integrated with the management system, warehouse, photos of hundreds / thousands of articles, social networking, promotion etc. I tell him he will have to invest a large sum, he looks at me disappointed with a long face and […]
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