B2B Marketing for Technology and Manufacturing
“If you sell a product … maybe industrial, harsh, even a little ugly, and your newsletters talk about how avant-garde it is and its exceptional performances etc., hoping to make yourself unique in the eyes of your audience, you will go little way ” This is exactly what I said to the owner of a […]
READ MORE »Features bring objections. Benefits bring transformation. The biggest cause of customer’ objections is your own message. Yes: your own message, delivered through any media and channel, can be the worst enemy of your marketing and sales efforts. We mean product literature, presentation slides, webinars, website pages, sales letters, sales calls, post on social media, whatever… […]
READ MORE »When we talk about storytelling modes, we want to say that there is not only the “plot” of a content, that is the concept itself that the story wants to express. Also, the way we present things can help make people appreciate the content. To make you aware of this difference, today we want to […]
READ MORE »In this article we’ll see how the communicative style called Infotainment can help generate leads. Do you sell a technical product or a complex service? Talk to your target audience about point G. That’s what one of the largest multinationals has done by targeting engineers of potential customers. G-spot, yes… but related to water treatment […]
READ MORE »It’s Vasco Rossi’s time. After the mega-concert in Modena with over 200,000 spectators, he’s making a huge comeback. By chance, I had begun to see him in a different light about a month ago, when on a scorching Sunday afternoon, I heard an interview with Vincenzo Mollica and Massimiliano Pani. Looking at Vasco Rossi as […]
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