Imagine going back to high school. You are in full hormonal storm. Your obsession is to go out with so many girls, in search of the true soul mate. What are you doing? Even if you’re shy, you still try to create your style, your unique image, a character, in short, you become “a type”. […]

All companies have “holes” in their marketing strategies. These oversights can cost a lot of money. Here I point out the 7 mistakes that we find most frequently: You don’t try to collect your visitors’ data (both from website or point of sale) You don’t follow up immediately when someone tells you about a potential […]

The basic idea: what it takes to make marketing a concrete and useful thing, not hot air. Let’s start with an analogy: Setting up a marketing strategy is like building a house. The strategy consists of “marketing assets”, which are like walls, made of many bricks. Well, the difficulty that many companies today unfortunately face […]

The reactions to Buondì Motta marketing campaign are the emblem of our country, more intoxicated by respectability than by sugar. Torrents of words, but dead-end discussions. Indignation for the exploitation of the “Mulino Bianco family” values (happiness, obedience), young girls, mothers and fathers sacrificed on the altar of creativity; and even the working class is […]

Blessed asteroid… In recent days a BBC documentary said that dinosaurs became extinct 66 million years ago because an asteroid landed on a Mexican coast rather than in the middle of the ocean, thus raising a big sulfurous dust that dramatically lowered the temperature and caused the loss of food (I’ve simplified a bit). The […]