Today I’m not talking about marketing or sales.
This article doesn’t even seek to offer ideas.
It’s more of an outburst: I want to understand whether I’m the only one who suffers from this problem.
I must say that I’m not an expert on the subject. Quite the contrary. I’m a victim.
Perhaps, I’m a victim like many others. But from today I swear that I work there, and if I get to the bottom of something, I’ll gladly share my results, hoping that they can be helpful to others in the same conditions.
So, here it is.
Like any company owner or manager, I have a staff.
The point is that this staff often becomes, unintentionally, a “time thief”.
Karl Popper referred to “bad television teacher” as “time thief”.
Well, in my opinion, the same applies to your staff: only this time it’s working time.
I have been told it’s because of my utopian expectations, because I’d insist to live in a glass bell where everything works regardless of who I am.
The strange thing is that we have really automated the marketing and sales processes: these can work today without my presence.
And yet… yet, despite the automatisms that work very well in the commercial area, and the staff being made up of very talented people, I’m still too often stucked into a thousand other craps: an administrative matter here, a technical thing there, a question about the delivery of a service there, and so on.
Where am I wrong, exactly?
I don’t understand.
But does it only happen to me?
Moreover, if “the boss” is wrong with time management, in turn it also misleads others. So, I feel the need to improve for the good of all.
I have a couple of books in mind to seek inspiration from. I’d already read them, but now I’m going to read them again. I suspect that the first one will only piss me off. While I hope the latter will give me some practical solution.
I’ll return to the subject as soon as I have the first results to share.
Meanwhile, any feedback is more than welcome.
The outburst started because I’m working day and night on a brand-new product for marketing and sales that will go to print in just over a month.
Today I don’t want to go into details. I’m just saying that I would rather work only during the day, and sleep more at night… but to do so I have to stem the interruptions of my “time thieves” friends 😉
And now I’d better start silently working on it again, before the next interruption…
After what I said, I wouldn’t be credible if I proposed a product on time management …
…but if you want to see how to do Marketing Automation, here’s our “flagship product”, TheSystem, that works well and explains how to do it.