Not even Aesop and Phaedrus could have imagined such a bizarre situation.
It’s the true story of a python that once ate a porcupine.
Being used to eating even larger animals, the python thought that the porcupine was a lunch like many others.
But the spines of the prey pierced it from the inside, killing it.
Not even Maalox could save him. It even ended up on TV.
The analogy with food for the mind arises spontaneously.
Once books were food for our mind. And the less there were, the better they were. So, whatever book you ate (pardon, read), you learned something useful.
Today, however, most of the temptations for food for the mind come from digital channels. They are the equivalent of “junk food”. We are literally flooded.
Some info is just for messing around: distraction, amenities, entertainment. And so far, whatever.
But others should be used for our work, to stay up to date and learn new strategies, new techniques, new working methods, to reflect, etc.
So, the need to be able to make the right choice arises, because if you eat the wrong information you can suffer serious consequences.
We must avoid porcupines.
Who are the porcupines of the web?
If you want to recognize them, they all have one thing in common: they make you believe that digital is the solution to every business problem, and that everything is easy.
They don’t talk about business strategies and principles, but only about techniques.
Preferably miraculous ones, like 1000 free leads a day with this simple trick, etc.
For God’s sake, there are also serious web marketers. But if you accidentally get attracted by a web porcupine, you’ll find yourself with a blog or social page that you don’t even know how to open, and that doesn’t solve your business need at all. It just adds useless work.
Just like when you spend the whole Sunday blaspheming with the Allen key in your hand because you can’t assemble that cabinet that looked so simple when you saw it on display…
In general noise, there is today a new source of useful, nutritious and digestible information: the printed newsletter of the B2B Club. It is useful to anyone who has to go to work every morning to do marketing or to sell a product.
Silent, made of paper instead of bits, it is delivered in your mailbox once a month, every month of the year. It doesn’t make fun of you by saying that everything is easy, but instead it explains how to face and solve problems and how to seize new serious and realistic opportunities.
The September edition is being released this week. The next one will be in mid-October.