There are corporate roles more available and open to meet and evaluate new suppliers.
Anyone who tries to get in touch with potential customers on a daily basis knows this well.
Following the previous communication, in which I revealed the most receptive role, many of you asked the rest of the ranking drawn up by lead generation experts.
Here you are.
- TECHNICAL DEPARTMENT (not IT)
- PRODUCTION
- COMMERCIAL DEPARTMENT
- GENERAL SERVICES
- PURCHASES
- MARKETING/COMMUNICATION
- ADM/FINANCE/HR
- MANAGEMENT
- IT DEPARTMENT
If you are surprised by this ranking, you will be left with some lead generation numbers and you will understand the effort that salesmen make to be heard by potential customers.
Here’s the first of a few numbers I want to reveal to you:
7,5
that’s the average of all telephone attempts
to reach a decision maker and have a phone conversation
To get in touch with 100 contacts (managerial functions with decision-making power) available to have a conversation is therefore necessary to make an average of 750 phone calls and make them on time, i.e. when the interlocutor tells you he is available and not when you have a moment.
This is one of the numbers for which many companies use a service that has the task of reaching the ideal contact through interesting content, written by Copywriters experts in lead generation and timely telephone reports, held by senior professionals, until you get his attention to your products.
In the next communications I would like to share some other curious data:
- the area of Italy more receptive to new suppliers
- and the less receptive on average
- the percentage of companies with reliable data within a raw list (perhaps purchased from a list supplier who has sworn 100% reliability)
- the email title that got the best opening rate to date
In the meantime, we advise you to evaluate the solution that every day provides new sales opportunities for companies like yours:
Come on, we’re open!
