In business you don’t learn something as a hobby: you learn to improve your results. Knowledge must not remain theory: it must be used. Otherwise it’s just an intellectual exercise. A rewarding pleasure, but without any economic return. Moreover, hobbies cost… …while the knowledge of those who deal with business must not be an investment, […]

Is knowledge useful in career and business? What is more important, knowledge or doing? And how can you turn knowledge into action? To answer these questions, we start today the “Week of Knowledge”, a mini-series of contents (videos, emails, and documents) focused on the concept of KNOWLEDGE. The aim is to invite entrepreneurs and managers […]

I read in the Wall Street Journal that there are gyms in America where you don’t do anything. Great. I want one here too! You get your car, go to the gym, and don’t move a muscle except in the locker room while you’re changing. No effort and no sweat. The dream of us lazy […]

Today I’m not talking about marketing or sales. This article doesn’t even seek to offer ideas. It’s more of an outburst: I want to understand whether I’m the only one who suffers from this problem. I must say that I’m not an expert on the subject. Quite the contrary. I’m a victim. Perhaps, I’m a […]