Urgency and scarcity are two key factors in lead generation.
But there is also an equally powerful third lever:
Willingly or not, we are very curious.
It is no coincidence that during the summer period unsuspected managers/entrepreneurs/professionals betray Il Sole 24 ore to peek at Novella 2000 or visit the Dagospia website, for a pure VIP gossip.
To test how curiosity is a working factor, try this experiment:
send your lover a Whatsapp message…
…and then delete it immediately, before s/he can read it.
When s/he will read this notification on the phone
S/he will literally DIE to know what you wrote.
S/he’ll do anything to extort the truth from you:
“What did you say?”
“Why did you delete it?”
“What don’t I need to know?”
“What are you hiding me?
“Was it for someone else?”
“Who is s/he?”
I mean, you’ll have a hard time explaining that it was just an experiment done while you were reading a blog article. Prepare a good defence otherwise you’ll be in deep trouble 🙂.
Let’s get to business.
You don’t know how to reactivate the conversation with your contact person?
Do you need an “excuse” to reconnect with a customer?
Is there something they don’t know, and others do?
Did you find any secrets about the ABC company?
What results of a market research could they be interested to know
In short, think about what to invent and use curiosity.
If you find the right “excuse”, you will see that this simple lead generation strategy will work very well.
In this regard…
… I would like to take this opportunity to anticipate that from now on we have made available a new service that is already transforming the lead generation of a group of pilot companies.
Are you curious to know what it is about, and you want a constant flow of leads in a TOTALLY automated way?
Book here a telephone consultation with one of our experts who will tell you what you could get in your business as well: