This is a pixel.
A big pixel.
One of those pixels that make SEO/SEM/PPC technicians happy. Yes, because such pixels, in a microscopic and transparent version, measure and analyze what happens on websites.
Have you ever dealt with SEO/SEM/PPC people? I’m talking about those professionals who specialize in getting visitors on your website, either through free organic traffic (by placing you on the front page of Google) or through paid advertising.
For some time now, they have been calling themselves “digital marketers”. Perhaps they are “digital”, but not really marketers.
To be fair: they are just technicians.
With whoever of these gentlemen you’re talking to, it seems that your company won’t go ahead if you don’t install the notorious Analytics tag code on your website (or Facebook Pixel, if you’re talking to a Facebook expert).
What is Analytics?
It’s a pixel like the one on the picture.
Basically, it’s a bunch of programming lines, pre-set by Google, that must be installed on your website to track the behavior of all visitors.
Let’s be clear: Analytics is useful, very useful. A “must have”.
But there are multitudes of technicians who don’t install it. Or they don’t install it properly. Or they use it to track useless behaviors!
And since you’re not a technician, and you trust them because you don’t understand anything about it, you don’t even notice.
But then, as it happens, as soon as you ask for a piece of data, a problem arises and that piece of data is not available.
they never make you understand how your website is really working from a business point of view.
Never once do they help you to plan a strategy.
Luckily, your company has marketing people who carry on marketing activities, and sellers who sell, no matter how technical the website is.
Because if you wait for Analytics and these technicians to help you with your business strategies, that’ll be the day! It’s easier for them to get involved in technical elucubrations, centered around their beloved pixels.
That’s why I provocatively mispell…
Our digital-based lead generation offering was born from these considerations.
One day we got tired of consulting with SEO/SEM/PPC experts and receive technical answers to our business questions.
And we realized that many of our customers were even worse off than we were. Because they had a business development potential, related to new digital media, that remained unexpressed because of the technicians they trust.
So, we took an initiative.
We selected a team of SEO/SEM/PPCs experts that seemed more enlightened to us, locked them in a room like Alcatraz, and told them:
“We’ll only open you up when…
– only when you’ll have learned to explain your abstruse concepts to us using business words, not with the technical terminology that only you understand;
– only when you will be able to find the most searched “keywords” in a market without having to ask the customer, who does not even know what a “keyword” is;
– only when you will be able to provide us with a simple table, summarized in a page, with the main indicators of a given market;
– only when you will be able to create a SIMPLE report every month, understandable and useful for managers and entrepreneurs”.
Tomorrow we’ll tell you the rest of the story.
You’ll find out if our heroes have come out of Alcatraz safe and sound.
And what we have set aside for your digital lead generation.