{"id":5506,"date":"2016-03-07T13:38:28","date_gmt":"2016-03-07T12:38:28","guid":{"rendered":"https:\/\/www.b2binternationalgroup.com\/?p=5506"},"modified":"2017-08-30T12:36:28","modified_gmt":"2017-08-30T10:36:28","slug":"5506-2","status":"publish","type":"post","link":"https:\/\/b2binternationalgroup.com\/it\/blog\/5506-2\/","title":{"rendered":"A grande richiesta: classifica ruoli pi\u00f9 ricettivi"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.b2binternationalgroup.com\/wp-content\/uploads\/2016\/03\/Fotolia_63983109_XS.jpg\" rel=\"attachment wp-att-5509\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-5509 alignleft\" src=\"https:\/\/www.b2binternationalgroup.com\/wp-content\/uploads\/2016\/03\/Fotolia_63983109_XS-300x240.jpg\" alt=\"Classifica ruoli\" width=\"377\" height=\"301\" srcset=\"https:\/\/b2binternationalgroup.com\/wp-content\/uploads\/2016\/03\/Fotolia_63983109_XS-300x240.jpg 300w, https:\/\/b2binternationalgroup.com\/wp-content\/uploads\/2016\/03\/Fotolia_63983109_XS.jpg 387w\" sizes=\"(max-width: 377px) 100vw, 377px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Ci sono ruoli aziendali pi\u00f9 disponibili e aperti a conoscere e valutare nuovi fornitori.<\/p>\n<p>Chi, ogni giorno, cerca di entrare in contatto con potenziali clienti, lo sa bene.<\/p>\n<p>A seguito della comunicazione precedente, in cui svelavo il ruolo pi\u00f9 disponibile, molti hanno chiesto di conoscere <strong>il resto della classifica <\/strong>redatta da esperti di lead generation. Eccovi accontentati.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"text-align: left;\">REPARTO TECNICO (non informatico)<\/li>\n<li style=\"text-align: left;\">PRODUZIONE<\/li>\n<li style=\"text-align: left;\">REPARTO COMMERCIALE<\/li>\n<li style=\"text-align: left;\">SERVIZI GENERALI<\/li>\n<li style=\"text-align: left;\">ACQUISTI<\/li>\n<li style=\"text-align: left;\">MARKETING\/COMUNICAZIONE<\/li>\n<li style=\"text-align: left;\">ADM\/FINANCE\/HR<\/li>\n<li style=\"text-align: left;\">DIREZIONE<\/li>\n<li style=\"text-align: left;\">REPARTO IT<\/li>\n<\/ol>\n<p>Se questa classifica ti sorprende, rimarrai basito davanti ad alcuni numeri propri dell&#8217;attivit\u00e0 di lead generation e capirai la fatica che fanno i commerciali a farsi ascoltare dai potenziali clienti.<\/p>\n<p>Ecco il primo di alcuni numeri che voglio svelarti:<\/p>\n<p style=\"text-align: center;\"><em><strong>7,5 <\/strong><\/em><\/p>\n<p style=\"text-align: center;\"><em><strong>\u00e8 la media di tentativi telefonici <\/strong><\/em><\/p>\n<p style=\"text-align: center;\"><em><strong>per raggiungere un decision maker <\/strong><\/em><em><strong>ed avere una conversazione telefonica<\/strong><\/em><\/p>\n<p style=\"text-align: left;\">Per entrare in contatto con <strong>100 referenti<\/strong> (funzioni manageriali con potere decisionale) disponibili ad avere una conversazione \u00e8 necessario quindi fare mediamente <strong>750 telefonate<\/strong> e farle puntualmente, ovvero quando l&#8217;interlocutore ti comunica di essere disponibile, non quando hai un attimo di tempo.<\/p>\n<p>Questo \u00e8 uno dei numeri per cui molte aziende utilizzano un servizio che ha il compito di raggiungere il referente ideale attraverso <strong>contenuti interessanti, scritti da Copywriter esperti di lead generation <\/strong><strong>e relazioni telefoniche puntuali,\u00a0tenute da professionisti senior<\/strong>, fino ad ottenere la sua attenzione verso i tuoi prodotti.<\/p>\n<p>Nelle prossime comunicazioni vorrei condividere qualche altro dato curioso:<\/p>\n<ul>\n<li>la zona d&#8217;Italia mediamente pi\u00f9 ricettiva verso nuovi fornitori<\/li>\n<li>e quella mediamente meno ricettiva<\/li>\n<li>la percentuale di aziende con dati affidabili all&#8217;interno di una lista grezza (magari acquistata da un fornitore di liste che ha giurato 100% di affidabilit\u00e0)<\/li>\n<li>il titolo email che ha ottenuto la migliore percentuale di apertura fino ad oggi<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Nel frattempo ti consigliamo di valutare la soluzione che ogni giorno procura nuove opportunit\u00e0 di vendita ad aziende come la tua:<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/www.leadgenerationfarm.com\/\" target=\"_blank\">LEAD GENERATION FARM<\/a><\/strong><\/p>\n<p style=\"text-align: center;\">Come in, we&#8217;re open!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; Ci sono ruoli aziendali pi\u00f9 disponibili e aperti a conoscere e valutare nuovi fornitori. Chi, ogni giorno, cerca di entrare in contatto con potenziali clienti, lo sa bene. A seguito della comunicazione precedente, in cui svelavo il ruolo pi\u00f9 disponibile, molti hanno chiesto di conoscere il resto della classifica redatta da esperti di [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10217992583913499_886210664750371":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[36],"tags":[],"class_list":["post-5506","post","type-post","status-publish","format-standard","category-telemarketing","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A grande richiesta: classifica ruoli pi\u00f9 ricettivi - B2B International<\/title>\n<meta name=\"description\" content=\"&nbsp; &nbsp; Ci sono ruoli aziendali pi\u00f9 disponibili e aperti a conoscere e valutare nuovi fornitori. 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