{"id":14140,"date":"2022-01-31T15:14:06","date_gmt":"2022-01-31T14:14:06","guid":{"rendered":"https:\/\/b2binternationalgroup.com\/?p=14140"},"modified":"2022-05-05T15:20:28","modified_gmt":"2022-05-05T13:20:28","slug":"cose-un-funnel-di-lead-generation","status":"publish","type":"post","link":"https:\/\/b2binternationalgroup.com\/it\/blog\/cose-un-funnel-di-lead-generation\/","title":{"rendered":"Cos&#8217;\u00e8 un funnel di lead generation"},"content":{"rendered":"<p>La parola funnel, che significa imbuto, \u00e8 stata adottata dalla notte dei tempi perch\u00e9 rappresenta bene visivamente:<\/p>\n<ul>\n<li>sia il percorso da semplice visitatore, a lead, a prospect (lead qualificato), fino a cliente<\/li>\n<li>sia il fatto che in ogni passaggio da uno stato all&#8217;altro i numeri si assottigliano sempre pi\u00f9<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-10373 aligncenter\" src=\"https:\/\/www.b2binternationalgroup.com\/wp-content\/uploads\/2018\/09\/Fotolia_51954343_XS.jpg\" alt=\"funnel di lead generation\" width=\"346\" height=\"346\" srcset=\"https:\/\/b2binternationalgroup.com\/wp-content\/uploads\/2018\/09\/Fotolia_51954343_XS.jpg 346w, https:\/\/b2binternationalgroup.com\/wp-content\/uploads\/2018\/09\/Fotolia_51954343_XS-150x150.jpg 150w, https:\/\/b2binternationalgroup.com\/wp-content\/uploads\/2018\/09\/Fotolia_51954343_XS-300x300.jpg 300w\" sizes=\"(max-width: 346px) 100vw, 346px\" \/><\/p>\n<h3>Elementi costitutivi di un funnel di lead generation<\/h3>\n<p>Un funnel efficace \u00e8 costituito da i seguenti elementi:<\/p>\n<ul>\n<li>uno o pi\u00f9 <strong>annunci (in Inglese &#8220;ads&#8221;)<\/strong> per attirare la curiosit\u00e0 dei potenziali clienti<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.b2binternationalgroup.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-24-at-00.12.08.png\"><img decoding=\"async\" class=\"aligncenter wp-image-10381\" src=\"https:\/\/www.b2binternationalgroup.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-24-at-00.12.08.png\" alt=\"annuncio ads - Google Ad\" width=\"235\" height=\"81\" srcset=\"https:\/\/b2binternationalgroup.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-24-at-00.12.08.png 500w, https:\/\/b2binternationalgroup.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-24-at-00.12.08-300x103.png 300w\" sizes=\"(max-width: 235px) 100vw, 235px\" \/><\/a><\/p>\n<ul>\n<li>un <strong>lead magnet<\/strong>, ovvero un&#8217;esca promozionale che risulti interessanti per il visitatore, al punto da indurlo a &#8220;barattare&#8221; i suoi dati (in particolare l&#8217;email) per ricevere in cambio il lead magnet.<br \/>\nIl lead magnet pu\u00f2 essere un ebook, un videocorso, una checklist, un quiz di autovalutazione, un calcolatore automatico, una versione trial del prodotto, etc.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.b2binternationalgroup.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-24-at-01.01.12.png\"><img decoding=\"async\" class=\"aligncenter wp-image-10382\" src=\"https:\/\/www.b2binternationalgroup.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-24-at-01.01.12.png\" alt=\"lead magnet\" width=\"213\" height=\"294\" srcset=\"https:\/\/b2binternationalgroup.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-24-at-01.01.12.png 608w, https:\/\/b2binternationalgroup.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-24-at-01.01.12-218x300.png 218w\" sizes=\"(max-width: 213px) 100vw, 213px\" \/><\/a><\/p>\n<ul>\n<li>una pagina web, chiamata <strong>landing page<\/strong>\u00a0sulla quale presentare al visitatore il lead magnet<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.b2binternationalgroup.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-24-at-01.01.28.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10383\" src=\"https:\/\/www.b2binternationalgroup.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-24-at-01.01.28.png\" alt=\"landing page con lead magnet e webform\" width=\"539\" height=\"367\" srcset=\"https:\/\/b2binternationalgroup.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-24-at-01.01.28.png 1500w, https:\/\/b2binternationalgroup.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-24-at-01.01.28-300x204.png 300w, https:\/\/b2binternationalgroup.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-24-at-01.01.28-768x523.png 768w, https:\/\/b2binternationalgroup.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-24-at-01.01.28-1024x698.png 1024w\" sizes=\"(max-width: 539px) 100vw, 539px\" \/><\/a><\/p>\n<ul>\n<li>sempre sulla landing page deve essere inoltre presente un <strong>modulo di registrazione o webform<\/strong> per catturare i dati del visitatore, ovvero per farlo diventare un lead<\/li>\n<li>una o pi\u00f9 ulteriori <strong>pagine di vendita<\/strong> (oltre alla landing page) per provare subito a vendere il prodotto al lead, o per indurlo a contattarci per avere pi\u00f9 informazioni<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.b2binternationalgroup.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-24-at-01.35.30.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10384\" src=\"https:\/\/www.b2binternationalgroup.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-24-at-01.35.30.png\" alt=\"pagine di vendita\" width=\"422\" height=\"268\" srcset=\"https:\/\/b2binternationalgroup.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-24-at-01.35.30.png 876w, https:\/\/b2binternationalgroup.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-24-at-01.35.30-300x190.png 300w, https:\/\/b2binternationalgroup.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-24-at-01.35.30-768x487.png 768w\" sizes=\"(max-width: 422px) 100vw, 422px\" \/><\/a><\/p>\n<ul>\n<li>inoltre il funnel deve prevedere di continuare a comunicare col lead e di coltivare la relazione. Questa coltivazione della relazione pu\u00f2 essere svolta in molti modi: il pi\u00f9 efficace sono le <strong>email<\/strong>.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.b2binternationalgroup.com\/wp-content\/uploads\/2018\/09\/email-contact-2794680_1280.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10386 aligncenter\" src=\"https:\/\/www.b2binternationalgroup.com\/wp-content\/uploads\/2018\/09\/email-contact-2794680_1280.png\" alt=\"\" width=\"394\" height=\"167\" srcset=\"https:\/\/b2binternationalgroup.com\/wp-content\/uploads\/2018\/09\/email-contact-2794680_1280.png 661w, https:\/\/b2binternationalgroup.com\/wp-content\/uploads\/2018\/09\/email-contact-2794680_1280-300x127.png 300w\" sizes=\"(max-width: 394px) 100vw, 394px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Ma torneremo ancora\u00a0a parlare di funnel pi\u00f9 approfonditamente, perch\u00e9 il funnel \u00e8 uno dei concetti chiave della lead generation e della vendita.<\/p>\n<p>Vuoi informazioni sui nostri servizi?<br \/>\nContattaci qui:\u00a0<a href=\"https:\/\/b2binternationalgroup.com\/it\/prenota\">https:\/\/b2binternationalgroup.com\/it\/prenota<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La parola funnel, che significa imbuto, \u00e8 stata adottata dalla notte dei tempi perch\u00e9 rappresenta bene visivamente: sia il percorso da semplice visitatore, a lead, a prospect (lead qualificato), fino a cliente sia il fatto che in ogni passaggio da uno stato all&#8217;altro i numeri si assottigliano sempre pi\u00f9 Elementi costitutivi di un funnel di [&hellip;]<\/p>\n","protected":false},"author":83,"featured_media":14176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10217992583913499_886210664750371":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[55],"tags":[],"class_list":["post-14140","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lead-generation","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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