{"id":13444,"date":"2022-02-11T15:40:33","date_gmt":"2022-02-11T14:40:33","guid":{"rendered":"https:\/\/b2binternationalgroup.com\/?p=13444"},"modified":"2022-02-11T16:36:38","modified_gmt":"2022-02-11T15:36:38","slug":"porta-portese-la-ricordi","status":"publish","type":"post","link":"https:\/\/b2binternationalgroup.com\/it\/blog\/porta-portese-la-ricordi\/","title":{"rendered":"Porta Portese cos\u2019avrai di pi\u00f9\u2026 te la ricordi?"},"content":{"rendered":"<p>E\u2019 tempo di musica popolare &#8211; essendo appena finito il Festival di Sanremo &#8211; quindi prendo spunto da un brano noto (addirittura del 1972!) per rispondere ad una domanda ricorrente nella testa di imprenditori e manager:<\/p>\n<p>quanto deve costare un <strong>servizio di Marketing Digitale<\/strong>?<\/p>\n<p>Se sei un \u201cboomer\u201d come me, saprai che Porta Portese parla di un mercato storico, che Baglioni rese celebre in tutta Italia.<\/p>\n<p>Quando l\u2019ascolti ti sembra di vedere la vecchia con la foto di Papa Giovanni sul banco, la gente che si affolla e il quadro di Brigitte Bardot.<\/p>\n<p>Oggi, nell\u2019era digitale, l\u2019offerta di servizi marketing che ci troviamo davanti \u00e8 egualmente caotica e variegata, ma non ha lo stesso sapore folcloristico:<\/p>\n<p><a href=\"https:\/\/b2binternationalgroup.com\/wp-content\/uploads\/2022\/02\/San-Remo-e-Porta-Portese-img.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-13451\" src=\"https:\/\/b2binternationalgroup.com\/wp-content\/uploads\/2022\/02\/San-Remo-e-Porta-Portese-img-300x292.png\" alt=\"\" width=\"300\" height=\"292\" srcset=\"https:\/\/b2binternationalgroup.com\/wp-content\/uploads\/2022\/02\/San-Remo-e-Porta-Portese-img-300x292.png 300w, https:\/\/b2binternationalgroup.com\/wp-content\/uploads\/2022\/02\/San-Remo-e-Porta-Portese-img-1024x995.png 1024w, https:\/\/b2binternationalgroup.com\/wp-content\/uploads\/2022\/02\/San-Remo-e-Porta-Portese-img-768x746.png 768w, https:\/\/b2binternationalgroup.com\/wp-content\/uploads\/2022\/02\/San-Remo-e-Porta-Portese-img.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>\u20263 post al prezzo di 2<\/p>\n<p>\u2026Campagne Google pagabili a \u201cbabbo morto\u201d<\/p>\n<p>\u2026Pubblicit\u00e0 su Facebook se vendi mi paghi, altrimenti vivr\u00f2 d\u2019aria.<\/p>\n<p>\u2026Facciamo decollare il tuo fatturato per 5 euro al mese<\/p>\n<p>\u2026Ti procuriamo nuovi 100 clienti alla settimana e ci paghi solo se vendi<\/p>\n<p>\u00c8 diventata una giungla e chi non se ne intende fa veramente fatica a capire a chi affidarsi e soprattutto il valore di ci\u00f2 che sta comprando.<\/p>\n<p>Si comincia solitamente con l\u2019indispettirsi, perch\u00e9 la promozione parte da un prezzo civetta &#8211; ridicolo &#8211; che diventa dieci volte tanto appena si chiede un preventivo dettagliato. E vabb\u00e8, anche al mercato rionale fanno cos\u00ec.<\/p>\n<p>Come facciamo quindi a districarci nella Porta Portese digitale?<br \/>\nUtilizziamo un parametro molto semplice: <strong>IL TEMPO<\/strong>.<\/p>\n<p>Ad esempio: la signora che si occupa delle pulizie dell\u2019ufficio mi chiede 10 euro all\u2019ora, si presenta puntuale nei giorni concordati, sistema rassegnata la pila di libri abbandonata sul divano e d\u00e0 sempre una spruzzatina finale di deodorante per ambienti, cos\u00ec come tocco finale.<\/p>\n<p>Quanto deve costare un\u2019agenzia che:<\/p>\n<ul>\n<li>si occupa di individuare una strategia opportuna per il TUO business (che ha le sue peculiarit\u00e0)<\/li>\n<li>la implementa tecnicamente sulle piattaforme tecnologiche indicate (oggi piuttosto complesse)<\/li>\n<li>ne monitora le performance con regolarit\u00e0 (altrimenti non si riesce a migliorarle)<\/li>\n<li>veicola un messaggio efficace per il TUO target (testandone pi\u00f9 di uno)<\/li>\n<li>cerca di farti spendere il meno possibile di budget media (spendendo tanto sono \u2013 quasi &#8211; capaci tutti)<\/li>\n<li>ti aggiorna puntualmente sui KPI (perch\u00e9 i numeri dei report non sono cos\u00ec ovvi ai non addetti ai lavori)<\/li>\n<\/ul>\n<p>Risposta:<\/p>\n<p>Un prezzo che permetta di fare bene affinch\u00e9 le cose funzionino.<\/p>\n<p>Altrimenti il post sar\u00e0 banale e le campagne ti sommergeranno di contatti non qualificati.<\/p>\n<p>Certo, deve saperlo fare, ma il prezzo che ti offre \u00e8 un buon parametro per giudicarne la professionalit\u00e0.<\/p>\n<p>Ecco allora che Porta Portese non \u00e8 pi\u00f9 un incubo e tra le mille offerte riesci a identificarne qualcuna da testare, pagando per il tempo che viene investito.<\/p>\n<p>Perch\u00e9 chi lavora gratis o quasi, lavora male e soprattutto poco.<\/p>\n<p>Non \u00e8 sempre vero il contrario, ma essere ricompensati per il proprio lavoro \u00e8 un buon punto di partenza.<\/p>\n<p>Se tra le varie offerte per un servizio di marketing digitale vuoi valutare anche la nostra, ci trovi qui:<br \/>\n<a href=\"https:\/\/b2binternationalgroup.com\/it\/prenota\">https:\/\/b2binternationalgroup.com\/it\/prenota<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E\u2019 tempo di musica popolare &#8211; essendo appena finito il Festival di Sanremo &#8211; quindi prendo spunto da un brano noto (addirittura del 1972!) per rispondere ad una domanda ricorrente nella testa di imprenditori e manager: quanto deve costare un servizio di Marketing Digitale? Se sei un \u201cboomer\u201d come me, saprai che Porta Portese parla [&hellip;]<\/p>\n","protected":false},"author":83,"featured_media":13451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10217992583913499_886210664750371":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[97],"tags":[400],"class_list":["post-13444","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media-marketing","tag-social-media","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Porta Portese cos\u2019avrai di pi\u00f9\u2026 te la ricordi? - B2B International<\/title>\n<meta name=\"description\" content=\"Quanto deve costare un servizio di marketing digitale\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b2binternationalgroup.com\/it\/blog\/porta-portese-la-ricordi\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Porta Portese cos\u2019avrai di pi\u00f9\u2026 te la ricordi? - B2B International\" \/>\n<meta property=\"og:description\" content=\"Quanto deve costare un servizio di marketing digitale\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b2binternationalgroup.com\/it\/blog\/porta-portese-la-ricordi\/\" \/>\n<meta property=\"og:site_name\" content=\"B2B International\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-11T14:40:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-11T15:36:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b2binternationalgroup.com\/wp-content\/uploads\/2022\/02\/San-Remo-e-Porta-Portese-img.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1166\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"PM\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"PM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/b2binternationalgroup.com\\\/it\\\/blog\\\/porta-portese-la-ricordi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/b2binternationalgroup.com\\\/it\\\/blog\\\/porta-portese-la-ricordi\\\/\"},\"author\":{\"name\":\"PM\",\"@id\":\"https:\\\/\\\/b2binternationalgroup.com\\\/it\\\/#\\\/schema\\\/person\\\/6bb7a0a5ac65ca7c54a4e02cf7a8e86d\"},\"headline\":\"Porta Portese cos\u2019avrai di pi\u00f9\u2026 te la ricordi?\",\"datePublished\":\"2022-02-11T14:40:33+00:00\",\"dateModified\":\"2022-02-11T15:36:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/b2binternationalgroup.com\\\/it\\\/blog\\\/porta-portese-la-ricordi\\\/\"},\"wordCount\":506,\"publisher\":{\"@id\":\"https:\\\/\\\/b2binternationalgroup.com\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/b2binternationalgroup.com\\\/it\\\/blog\\\/porta-portese-la-ricordi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/b2binternationalgroup.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/San-Remo-e-Porta-Portese-img.png\",\"keywords\":[\"social media\"],\"articleSection\":[\"Social Media Marketing\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/b2binternationalgroup.com\\\/it\\\/blog\\\/porta-portese-la-ricordi\\\/\",\"url\":\"https:\\\/\\\/b2binternationalgroup.com\\\/it\\\/blog\\\/porta-portese-la-ricordi\\\/\",\"name\":\"Porta Portese cos\u2019avrai di pi\u00f9\u2026 te la ricordi? 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