Today is Black Friday.
For the rest of the world, this is the day of discounts and exceptional offers.
For us, it is much more than that.
All this makes me laugh.
I’m kidding, of course.
So, what happens today?
We want to advantage of the concomitance of Black Friday and the subsequent Cyber Monday, and these days we’ll launch a pure digital marketing service …
… which will be managed, however, in such a way as to be
100% BUSINESS, 0% TECHNICAL
It’s something that entrepreneurs and managers of many SMEs will love.
To explain, I’ll go back to the speech I started yesterday.
The story of the technicians locked up in Alcatraz had a happy ending: we freed our SEO/SEM/PPC team, and they saw the light again. All safe and sound. A bit tired, but in excellent health.
I’ll tell you the truth:
I’m not 100% satisfied yet, because my technical friends are really out-and-out. You bend them, but you can’t break them. In comparison, the much-vaunted euro-bureaucrats are as flexible as reeds.
But it’s far better now.
They came in as technical experts, and they came out as technical and commercial experts.
And now we keep on training them so that they become more and more functional to the business, definitively abandoning digital onanism for its own sake.
The first result is the service that we have developed and that we are showing you today.
Anyone who joins will also become an honorary member of the new-born TFC, the
Technicians Freedom Committee
What is the mission of TFC?
To ensure that digital marketing represents the reins to guide even better the business strategies of the company, NOT to make the company remain entangled in incomprehensible technical minutiae.
From today we’ll give back to Marketing the levers of “Digital Marketing”.
“Digital” is finally at the service of “Marketing”, and not vice versa
You’ll like our approach.