I can already imagine the pink 50% of out list unregistering for the sexist title.
And another 10% of men who also unsubscribe because I have broken the sacred values of equal opportunities.
It’s a pity, because the title of the article is only a provocation that takes its cue from a recent statement by AC Milan’s former coach, Mihajlovic.
Here’s what happened: in recent days a showgirl engaged to a footballer has not hidden the satisfaction for the exemption of the coach, a bad guy who didn’t make his boyfriend play often. And then Mihajlovic came out with a lapidary:
– “Women shouldn’t talk about football.”
The end of the world! Bar chatter, stitched replicas of sports journalists, tapirs from Striscia La Notizia.
But coming to us:
Is it true that women shouldn’t talk about marketing? Or lead generation? Or sales?
And out there, however, what does the market think of the women competence in these topics?
To answer the first question, let me just say that here in our company there are more women than men. So, since we deal with just marketing, lead generation and sales, I’m acquitted on all charges “because the fact doesn’t subsist” …
Demand on the market, on the other hand, reserves a surprise.
There are arguments that women are considered “worthy” of talking about, and others less. This is borne out by the feedback from our Lead Generation Specialists and by the redemptions of the campaigns we carry out for our customers.
If our Specialist women call a Marketing Manager or a Country Manager or a Sales Manager…people listen to them without prejudice.
If they call a Technical Director, Production Director, Factory Director, Laboratory Director… they are welcomed (the scarcity of female figures in their respective sectors makes even the gruffest of them sensitive to the gentle sex).
But if they call an IT Director… mhmm… people listen to them with greater distrust (And you will remember from a previous article by Nadia Fusetti that IT Directors are also the most unreachable without distinction of gender).
But there is this particular category of interlocutors who just don’t like to talk with women on specific issues of their work.
Who are they?
Yes, we can say that for Financial Directors “women should not talk about Finance”… Okay, I know, it’s a generalization, there are exceptions, etc. etc. But on average it’s like that.
In fact, the record of redemptions towards CFOs has been for years a Specialist man … But then, at a certain point, women colleagues have filled this gap. So today Specialists continue to have a little more trouble with CFOs, but the redemptions are in line with those to other interlocutors.
Beyond gender discrimination, being able to deal with a topic that we don’t know, without saying nonsense, is one of the objections that are addressed to us most frequently, before the assignment of a post:
– “How can you write about ___ if you don’t know my product?”
– “How can you talk about ___ if you don’t know my market?”
Doubt is legitimate.
But the method we have developed allows us to relate on paper or by telephone with any decision maker without looking like charlatans who write nonsense nor trained monkeys who repeat something that they haven’t even understood.
I can’t reveal the recipe, because it’s an ingredient that makes our Lead Generation Farm™ formula really unique…
Do you want to use the expertise of our team to receive qualified leads every month, avoiding headache and the waste of time of prospecting? And do you want to get those leads while keeping the peace of mind that we won’t make you look bad with your customers?
To understand if and how we can help in your business, ask for a feasibility study here:
You’ll receive a personalized match in 24 hours.