Why you shouldn’t care about any one email

Have you done everything right with your email preparation?

I mean:
– great copy that will interest and engage your audience
– list built contact after contact, not rented or bought or crawled online
– no spammy words in headline
– no spammy words in body
– good copy
– sober choice of font size and colors
– right autoresponder settings
– right proportion between text and images
– not too many links
– visible unsubscribe link
– etc.

Ok, well done.

But although you’ve done all of the above right, your email might still not work.

So what?

You cannot control the opens and the clicks and the purchases of whom you write to. As long as what you gets the most results among the list you write to, don’t worry.

Your responsibility consists of doing at your best what you can control. Don’t waste your energy trying to control elements out of your control.

Your job is to compose good emails? Focus on that, period.

You cannot force contacts to open, nor you can get frustrated if they don’t, nor you can quit your entire business because some contacts unsubscribed or even complained, although your email was so good.

Who cares?

Final tip:

if you have a small list (below 5.000 contacts), think overall results of groups of emails, not individual emails.

Email marketing strategy is just one piece of the greater puzzle called “internet business”.

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