It’s Vasco Rossi’s time.
After the mega-concert in Modena with over 200,000 spectators, he’s making a huge comeback.
Vasco Rossi during the Modena concert
(ANSA/ALESSANDRO DI MEO)
By chance, I had begun to see him in a different light about a month ago, when on a scorching Sunday afternoon, I heard an interview with Vincenzo Mollica and Massimiliano Pani.
Looking at Vasco Rossi as a business, which is something he actually is, the interview is a real treasure trove of very interesting ideas.
Today the first one: let’s talk about copywriting.
By chance, I had begun to see him in a different light about a month ago, when on a scorching Sunday afternoon, I heard an interview with Vincenzo Mollica and Massimiliano Pani.
Looking at Vasco Rossi as a business, which is something he actually is, the interview is a real treasure trove of very interesting ideas.
Today the first one: let’s talk about copywriting.
In the interview Vasco Rossi said something like that:
“I loved, and I still love singer-songwriters, but even when I started, people didn’t have time to listen to a whole story anymore”.
Vasco’s solution was:
songs with shorter lyrics (because he thinks no one has time to listen) …
…but richer in music and arrangements than the singer-songwriters’ classic songs.
In order to arouse great emotions anyway.
From songs to marketing, the question is: what do you want?
Does the text of emails, videos, letters, presentations, etc. work better if it is long or short?
The diatribe “long text VS short text” is as old as the hills.
Personally, I prefer long texts.
But I have no prejudices, so I want to try an experiment.
Throughout this month I promise to write posts of up to 250 words.
If by the end of the month the articles have generated more business than usual, hurray the short texts.
Otherwise in August I will write articles of 3,000 words each, so you will know how to spend time under the beach umbrella 😉
P.S.: This post is 248 words.
