No way.
As much as you think you have an elite list with only enlightened managers and entrepreneurs, every time reality brings you back to the ground.
Yesterday the umpteenth proof.
A lady, instead of clicking “Unsubscribe” in 3 seconds, lost 1 minute to compose this piquant request:
*******
Dear Mr. Tonacchera,
Please, give me a favour: don’t send me any more e-mails, because I don’t care about anything that you submit to me.
Do you understand?
*******
I understand, my kind reader…
And so, desperate times call for desperate measures: for those who know how to register but aren’t so good at the futuristic practice of unsubscribe, we have prepared a video training of the highest level.
Unfortunately, I had to do it because my son Giorgio, 10 years old, refused to do it:
– Come on, Dad, it’s useless… everyone knows how to unsubscribe…” (such an innocent bot…).
Well, the super-training is here:
For those who don’t have time to follow this sophisticated MUA – Master in Unsubscribe Administration, here’s the lectio brevis:
Scroll through the email: at the bottom, after my little face (or rather: inspired by my little face as an incentive to exodus…) click Unsubscribe and the suffering is over (for both).
Long live Italy.
And with this I hope to free our list from people too lazy to CANCEL the emails that do not interest them, or to click Unsubscribe.
This story reminds me of the beautiful advertisement of CheBanca! which has been appearing on television for some months now.
In the commercials you can see an evolved customer who collides with the obscurantism of the old-fashioned bank:
“A nice website?” “No, a nice fax”
is the emblem of the campaign.
I therefore invite those who do not know how to do Unsubscribe to subscribe to other lists, those of companies similar to the outdated bank of the commercials.
To the others, the advanced members who love the traditional principles of business but appreciate all the advantages of digital innovations, I hope instead to outperform the competition by taking advantage of a simultaneous CLASSIC & MODERN approach
.
