Yesterday we examined a particular case:
a marketing channel that everyone thought was extinct for years, and that instead still intercepts segments of advertising budgets.
And we examined the first two criteria to decide if this channel can be right for you.
Today I’m talking about a third, decisive criterion of choice.
This is important:
these three criteria are the same to use when evaluating any lead generation tool, and not only this media.
Here is the video:
