Sometimes life is funny.
Who would’ve thought that such an important term (I will soon explain which term, and why it’s so important) would have been legitimised in Italy by Barbara D’Urso.
That’s what happened.
The Italian national Association of Journalists had accused D’Urso of “abusive exercise of the journalistic profession”.
On the contrary, the GIP (Giudice delle Indagini Preliminari, Judge for Preliminary Investigations) of the Court of Monza has established that D’Urso can talk about whatever she wants, because her show can be defined as “infotainment”.
Here’s the magic word.
Infotainment is entertainment information: a mix of information and entertainment.
So, thanks to Barbara D’Urso (although it would be fairer to say thanks to GIP Giovanni Gerosa) the word infotainment has entered our vocabulary.
Some examples to clarify our ideas:
– Superquark by Piero Angela? Pure information.
– Report by Gabbanelli? Pure information.
– Some boring TV shows on RAI 3 at 01:35 AM? Information and boredom.
– Domenica In? Infotainment.
– Domenica Live? (D’urso’s program): Infotainment.
– Porta a Porta? Sometimes infotainment.
– Maurizio Costanzo Show? Infotainment.
– and so on for any media: TV, radio, newspapers…
That being said:
Why is infotainment important for us marketers and sellers?
Because infotainment is popular. It’s curious. It’s more appealing. It doesn’t get boring.
Do you want to see immediately infotainment applied to marketing?
You’re already there: if the title of the article had been on GIP Gerosa, 9 out of 10 wouldn’t have opened it. Since it talks about D’Urso, our lazybone innate human nature has led you to open up and read…
How can this can help your business?
If you already use “content” in your marketing and sales arsenal, or if you’re thinking of using it, you have two options:
- you can adopt a content policy RAI 3-at-night style, full of meaning, but likely to make your customers fall asleep…
- …or you can decide to entertain them more lightly with infotainment.
A way to immediately use the power of infotainment is the Lead Generation Farm™ service, which provides sales appointments thanks to an exclusive formula of
infotaining content + email marketing + telemarketing
Here’s what to do:
go to this page, look at the service, and then ask for a quote:
We won’t be able to say yes to everyone, because we don’t deal with certain markets, neither we have unlimited staff. In addition, the service requires an annual budget that companies under 2 million euros struggle to allocate (with virtuous exceptions).
But if we read your request and realize that there’s the potential to get you some good leads, and if the budget isn’t a problem, we’ll be happy to help you.
Here’s the link again:
And long live D’Urso!