Apart from Bjorn Borg, Ikea, and hot girls, Sweden doesn’t particularly excel.
Yes, okay, there are also Nobel Prize winners…
…but they even gave the one for Literature to Dario Fo and Bob Dylan, so nothing serious.
But they are right about one thing: the meaning of the word SALES.
Selje.
Because in Swedish Selje also means “Serve”.
Zig Ziglar, the famous sales teacher and motivational speaker, a person whose words we can trust, says:
Selje = Sale = Serve
If the whole world assimilated this concept, the sale would no longer be considered as an activity whose only aim is to take money away from customers and take it into the company takings, which is something that unfortunately often happens.
The sale would be interpreted for what it is:
a form of service to bring a benefit to the customer, and through this bring income to the company.
There’s a big difference in vision.
Think how wonderful it is.
Finally salesmen would no longer be seen as a pain in the ass, but as a valuable help. And those of them unfit to serve customers in an altruistic way, would spontaneously change jobs. Moreover, the salesman’s job would no longer be considered by many as a job suitable only for shrewd people, but as a sort of vocation for anyone who wants to serve others in business.
In this way, walls would no longer be erected to defend themselves against alleged attackers.
Vice versa, drawbridges would be lowered in our impenetrable fortresses to receive guests who come genuinely to provide a service.
Think about it, next time a salesman calls you:
this gentleman who is calling me… is he a pain in the ass, or just someone who wants to “serve” me?
But above all, think about it the next time YOU will be calling a customer:
while you talk to him, are you focused on the best way to “serve” him, or do you just care about your turnover?
Don’t forget: Selje = Sale = Serve.
