I wouldn’t wish even my worst enemy a female teenager.
Know-it-all, opinionated, head in the clouds😉 A bit of a woman, a bit of a child, but above all a bimbo.
I know, I may be ruthless, but it’s the right introduction to this writing.
Maybe it happened to you too.
It’s not always easy to explain to your daughter what you do or how your business works, especially if it’s B2B or complex.
And one day, out of the blue, even in the midst of adolescent omnipotence, that question comes up:
“Sorry, what’s your job exactly?”
If you have to explain it to a child, simplify as much as possible, use analogies, trivialize, but if you have to explain it to a girl asking for details, you must be clear so that she understands well.
I work in MARKETING, I’m in charge of LEAD GENERATION.
“Lead what?”
In marketing, the lead is a potential customer, so the meaning is “generation of potential customers”. You should know English. In short, I help companies find new customers.
“Cool! That sounds useful. Why aren’t we rich?”
Well, not everyone wants to invest in this service even though it’s the best performing solution to always have new sales opportunities on an ongoing base.
“Then, you see, if they don’t need new customers and you do a useless job, change it!”
You’re wrong, my work is useful and it’s thanks to it that every month my customers have new opportunities to become rich, as you say.
And they are customers from different markets, especially multinational or structured companies.
For small and medium-sized companies I also have products available to do internally, without necessarily turning to outsourcing.
“Perfect, so you have to explain well why they have to buy. Give them examples, so they can increase their customers, yours can also increase and then you can buy me a new I-phone.”
The new I-phone doesn’t depend on the number of my customers, but on your grades at school, if anything.
However, I’ll try to explain myself better and give examples. And you, study, especially English!
Here’s a nice explanation, naughty teenager proof, of how we can help you with our service called LEAD GENERATION FARM to find systematically, new customers:
