It seems that during the weekend my daughter will take a friend with her, who will come with her skis, so last night I started looking for a ski carrier.
I tried the experience of the customer looking for information to choose the right product.
Here’s what I’m looking for:
– I need a product for winter skiing
– that can also bring bicycles in the summer
– and maybe even the horrible black box, which I’m reassessing because every departure seems like a biblical exodus…
Obviously, I started the search on Google, typing “ski carrier” (what a fantasy).
In this chaos of offers, I identify a brand that could be good. It produces a “roof rack” solution: ski, bicycle, and box for grandmother or mother-in-law…
I go to the website, and instead of clarifying my ideas, the website confuses them.
What will be the model for me?
Can I put on my skis in winter, and my bikes in summer? And my box?
I’m confused by the indistinct number of models, configurations and prices. I can’t find an answer to the question: “What is the right product for me?”
I see a configurator: I insert the car, thinking that I have solved … but I was wrong.
And these are the market leaders, let alone the others…
I would have bought online right away to get everything by Friday, but the lack of education makes it impossible.
So, this morning I have called an authorized reseller, and he says that yes, it’s the best brand, but “against his interest”, he has equivalent products that cost half.
Mhmmm… so does it mean that something we sell for 20,000 Euros, someone can sell it for 10,000 giving the same result? Please, let’s not be ridiculous.
The leading brand may charge you a premium price, but usually the more you spend the better you spend, right?
However, the morale for YOUR business is twofold:
- if your content is bad for you, you risk losing a potential customer even before you have acquired it, even if you would like to buy it from you;
- and if your content really sucks, there is a risk that the potential customer will find better information elsewhere, or that a retailer will divert it to a competing product. Add insult to injury!
In short, bad content marketing works for the competition.
That’s why it’s very important to know how to use content well.
Lead Generation Farm™ teaches you how to master Content Marketing to convince customers of the goodness of your product without any difficulty.
If you want to use this technique to acquire customers, here are the 4 training videos on lead generation:
From tomorrow we will also open for a few days a promotion for latecomers who have lost the launch at the end of the year, but now want to buy the product on advantageous terms.