Look at this photo that is currently running on social media, is it a correct value proposition?
Or do you think it’s an awareness campaign?
Or a fundraiser for charity?
Is it a Unique Selling Proposition?
Or a Pietas Selling Proposition?
I’ve already read all sorts of comments: from the rightness of the claim to the harshest criticisms.
I’ll tell you my opinion:
I really understand this gentleman’s bitterness and concern and rage if business isn’t doing well for him. Humanly speaking, then, all my solidarity.
But I find that the class struggle of this small business owner against managers is a ridiculous and wrong forcing.
Where are all the managers from these mass retailers with 3 houses by the sea? Let’s not say stupid things, come on… that manager is an employee, he doesn’t take Marchionne’s salary and bonuses.
You could also say this: when someone buys a snack at the supermarket, he also allows the supermarket saleswoman to send her child to dance, doesn’t he?
Enough here with the clichés: now even Bertinotti (former Italian Communist Refoundation Party leader) doesn’t talk about class struggle anymore.
I would rather have a question:
How entrepreneurial is our shopkeeper friend in his management?
I would be curious to come to his shop to realize a few things.
Is he working hard to create a unique selling proposition so as to have a crowd in his shop?
What promotional activities does he carry on? What’s his marketing strategy? How does he attract customers?
And once I’m inside his shop, what does he do to sell and retain customers?
a few days ago, I accompanied a friend to a store that sells LED bulbs. Can you believe I’ve never seen so much professionalism and commitment in selling a led light bulb for a few euros?
Okay, let’s face it: the lady in the shop was also pretty hot…
…but above all, I swear, she was really good at selling.
And so, in the end my friend bought the light bulb because he appreciated the lady’s determination in selling. I almost would have bought one too, she was so good.
Will our angry shopkeeper friend have developed the same attitude and sales skills as the lady?
However, going back to the initial questions: what does the photo inspire you?
How much will this shopkeeper consider his training important? Is he keeping himself up to date? Does he look around to find ideas that have already worked for others? Will he have downloaded the Gift Number of the B2B Club Newsletter? On pages 7, 8 and 9 there are valuable tips that he can adapt to his shop.
The tips can also be used by any business that needs to convey to its customers the value and quality and specialty of its product or service, against the competition of “any” products.
Ask here, we will send it to you by email:
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