I want to address a very frequent question today.
A great question, by the way.
If I want to build an online business, what is better… … selling my own products or other people’s products?
Ok, so,… how much time do I have to provide a complete answer?
Let me try to summarize in a short 30.000 words paragraph (just kidding of course ????
Anyhow, here’s my opinion:
As rule of thumb, if you have your own products, selling those products can be definitely more profitable that selling other people’s products.
it requires more time, more effort, more strategy, more assets. And likely more budget.
Here’s a partial list of few components you must have (money apart):
- you need to know who your ideal clients are, and where to find them
- you need to define and implement your lead generation strategy
- you need to define and implement your conversion strategy
- you need a website
- you need a merchant account to process orders and make the money get into your bank account
- etc. etc. (the list could continue…)
And please do not overlook this trivial aspect: first and foremost, you need to have the products! If you don’t have at least one product, developing and launching it online requires a looooot of time.
VICE VERSA, selling other people’s products:
is less profitable (margins are split), and you don’t have full control of all the strategies…
- the products are already marketable, ready to be sold
- it is a “plug & play” activity: you can start immediately
- you don’t need any major asset or digital infrastructure, just a few basic tools are enough
- you can duplicate proven strategies that have been already tested by the vendor
- you can benefit of the support from the vendor or from other coaches/mentors
I do both: we (I mean, my company) sell our own products and services AND other people’s products, as affiliates or joint venture partners.
If you already have your own products, my suggestion is: put in place what is needed to run the digital business, and start selling your products online.
But if you never run a business before (offline or online), or if you’re on a budget, you’d better start selling other people’s products as an affiliate.
Need suggestions on what type of affiliate products to sell? The world, the limit.
My preference right now goes to an innovative system that I like because:
- it teaches a lot about all the fundamentals needed to run an online business
- everything is taught in simple words by a successful online marketer (not a poser)
- it is focused on simplicity and results instead of complexity and overwhelm
- it is constantly growing and evolving with new ideas
- it plans to offer products you can sell in multiple niches, not just in “internet marketing” arena
- it is built upon a “passive income” business model: you can earn from multiple streams of income that drive money into your bank account almost on autopilot
Last but not least, you can try it for fr.ee, in case you’re not fully confident (which is the right approach). It doesn’t even require your credit card to join as a complimentary affiliate. Then you can upgrade later if you will.
Hope this helped.
Don’t hesitate to contact me if you need any further advice (I read all messages personally).
Earnings disclaimer: no one (including yours truly) can guarantee that you will achieve any results with this system or with any affiliate product (nor with any product of your own, by the way). Every situation is different. Before committing your time or investing a dime, be sure to do your due diligence.