As lead generation experts, we carried out a curious and funny investigation.
We wanted to find out what role is currently more receptive and open to evaluating new solutions; and then what role is less available.
The most loved and hated role by those whose job is to generate sales opportunities.
What’s your role in the company? Let’s see your ranking…
The competitors are the most popular managers for lead generation activities, i.e. the DECISION MAKERS of reference for many companies, the most coveted for a telephone conversation aimed at obtaining an appointment, an in-depth analysis, a simple and precious “yes”.
From the SME owner, to the CEO of the Multinational.
From the Purchasing Manager to the Production Manager.
From Marketing to Sales.
From CFO to IT.
We asked the staff who every day professionally interacts with the most diverse levels of management, from small, medium and large companies, to make a ranking and put in first place the role that turns out to be the most receptive and open to evaluate a new supplier and in last place the one that makes their lives a hell, often being inaccessible.
At the top of the class we have … (drum roll):
TECHNICAL REPARTMENT DIRECTOR (not IT)
At the bottom, with the minimum score, we have:
In the light of this result, we would like to take this opportunity to thank all those who work in the Technical Departments of the companies for their willingness to listen and evaluate new services or products.
And we ask for help from all the IT Directors, certainly overburdened and under pressure today more than ever, so that they always have an eye and an ear open to accept new proposals, challenges and improvements in the IT field.
Of course, every day someone tries to get your attention, writing or calling you; please note that it’s not always a trivial and boring advertising message or a call center operator who barely speaks your language and recites a script by heart.
Sometimes it’s about opportunities to be taken through the words or the voice of trained and professional people.
If, as a Decision Maker, you have identified yourself not only with the potential buyer, but also with the potential seller who wants to reach his interlocutor and have the opportunity to propose their product or service, this is the solution you should consider:
P.S.: Do you want to know the rest of the ranking? Let me know 🙂