Good morning, sir,
I am writing you to request your best offer for:
DMI AC113i-kac1-466mm
While awaiting prompt feedback,
Best regards,
R. Purchasing Office
Forget about LEAD.
This precise and explicit request for an offer came in response to one of the NURTURING emails sent, as required, by LEAD GENERATION FARM for one of our customers.
Imagine: you transmit certain contents to a list of your potential customers and they answer you with a request for an offer.
Fantastic, huh?!
That’s not usual, not at all. It rarely happens, but sometimes it does happen.
Usually, if they’re interested, they answer asking to be called back or they don’t answer at all and, at the first opportunity of phone conversation, they show up.
The task of lead generation is to find companies interested in your products.
Being able to even GENERATE OFFERS is one of the little great miracles of LEAD GENERATION.
What’s the secret?
Quoting a well-known film comedy, I could say: “The secret is in the sauce”.
A sauce that combines specific skills. If brochures, white papers, newsletters, press releases were to generate leads, these skills would probably not be needed.
There are those who write to raise brand awareness, those to inform about news, those to make institutional communication and those who write to GENERATE LEAD. These are different skills, all important, but different.
To be successful, NURTURING emails must be designed and developed by
LEAD GENERATION experts
E’ importante sapere che titolo dare alle email perché vengano aperte e che “call to action” inserire per raggiungere l’obiettivo, quali sono le open-rate di riferimento e soprattutto che tono e argomenti utilizzare.
Il Servizio di LEAD GENERATION FARM non produce solo LEAD, ma anche ORDINI, ecco il link:
