The other day we wrote an email with the subject “REQUEST FOR OFFER”.
So big, in BLOCK LETTERS, shouted.
The title was suggested by a real request for an offer that one of our customers received thanks to the Lead Generation Farm™ service that we are carrying out for them. Below is the screenshot of the original “Request for Offer”, which arrived at 10:08 a.m. on Friday 11 March:
In lead generation, generating not only a “lead”, but even an offer request, is a success.
(Let’s be clear: it doesn’t happen every day. But with Lead Generation Farm™, it’s not even rare).
So, we thought of sharing this result with our audience. You know when experts tell you that you have to prove, bring evidence? So, what’s better to witness the effectiveness of the new model of lead generation that we invented?
In short, the objective was two fold:
- demonstrate that there are still things that work, that you must never give up, etc…
- and take the opportunity to promote our service, since we are all here to sell
But, as one of my sales teachers used to say, when you go out and see your customers, you always learn something.
In fact, we’ve learned something new.
We had assumed that the title “request for offer” could get a high opening rate. That was the case on time.
But something else happened, which was completely unforeseen.
I leave some of the answers received after sending the email, speak for myself. Set in stone:
Good morning, sir,
could you please tell me if it’s spare parts?
I don’t know what it is
I think you’ve got the wrong address
Neither Nadia Fusetti (author of that email) nor I would have imagined that anyone on our list could have interpreted the email as a real request for an offer!
Especially since someone else might have been upset because they seemed upset but weren’t:
Of course, an email with the subject of REQUEST FOR OFFER is not trashed by any commercial. And this one, after having understood that it’s a mere expedient for that email to be opened and read, is a bit annoyed.
Who’s behind those e-mails?
Secretaries trained to intercept potential customers and reject sellers to the cries of “We’re ok”? Are traders focused on selling, and all the rest is wasting time? Eat-supplier owners?
Be that as it may, the picture is now complete.
- The REQUEST FOR OFFER received from our customer is a better testimony than a thousand words to the effectiveness of the Lead Generation Farm™ model, which allows you to create not only “leads”, but even potential buyers.
- And the answers we received also show that this model, just as it stimulates potential customers to raise their hands, also brings out those who will never buy.
Because in the end, let’s say it… With whom would you like your sellers to invest their time: with a potential buyer or with someone who’ll never buy?
Do you want to understand if we could also help your company to find new customers?
Send a… “REQUEST FOR OFFER” 😉 describing here in a synthetic way your need: