On the power of storytelling…
In the womb of a mother there were two children. One asked the other:
– “Do you believe in life after childbirth?”
The other replied:
– It’s clear. There must be something after the birth. Maybe we are here to prepare ourselves for what will come later.
– Nonsense,” said the first one. “There is no life after childbirth. What kind of life would that be?”
The second said:
– I don’t know, but there will be more light here. Maybe we can walk with our own legs and eat with our on mouths. Maybe we’ll have other senses that we can’t understand now.
The first replied:
– This is absurd. Walking is impossible. And eat with your own mouth!? Ridiculous! The umbilical cord provides us with nutrition and everything we need. The umbilical cord is very short. Life after childbirth is out of question.
The second insisted:
– Well, I think there’s something and maybe it’s different from what’s here. Maybe people won’t need this physical tube anymore.
The first challenged:
– Nonsense, and also, if there’s really life after childbirth, then why hasn’t anyone ever come back from there? Childbirth is the end of life and in the post-natal period there’s nothing but darkness, silence and oblivion. He won’t take us anywhere.
– Well, I don’t know,” said the second, “but surely, we’ll find our mom and she’ll take care of us.
The first one replied:
– Mom, do you really believe in Mom? That’s ridiculous. If Mom is there, then, where’s she now?”
The second one said:
– She’s around us. We are surrounded by her. We are in her. It’s for her that we live. Without her, this world would not exist and could not exist”.
The first one said:
– Well, I can’t see her, so it’s logical that she doesn’t exist.
To which the second answered:
– Sometimes, when you’re silent, if you focus on really listening, you can notice her presence and hear her voice from up there.
Mmm, what can I say… beyond the personal beliefs of each one, a whole literature of indigestible philosophical-religious tomes is swept away by this poignant and very inspiring story.
It’s the power of storytelling.
Storytelling is a weapon that you absolutely must put into your marketing and sales arsenal. No logical argument, in fact, beats the persuasive power of a story.
Describing your product with storytelling? You can.
Replacing brochures with storytelling? You can.
Handling objections with storytelling? You can.
Selling with storytelling? You can.
We’ll talk about it again.