What kind of dentist is the one who snubs the health problems of your teeth?
A bad dentist you could say, but you’re wrong.
It’s a matter of positioning.
Unless you’re the only one in your business, you have competition. If you’re a dentist for a living, you’re in troubles.
Word of mouth, geographical proximity, prices, waiting. These are the criteria by which, usually, you choose your dentist.
But in the mass, there are those who distinguish themselves by minimizing the issue of “dental health” and emphasizing:
THE AESTHETICS OF THE SMILE
He takes a look at your daughter and says:
“if mom trusts you, I’ll set you up to give you a beautiful smile, to make the most beautiful girl in school jealous, would you like that?”
Once the daughter (who gave her mother a happy look) is won over, indirectly conquered her too.
What about the explanations on orthodontics, cavities, extractions, anaesthesia made by your competitors? Hot air.
The strategy “beautiful smile” – which is based on healthy teeth – has won on any technical argument.
Now, I still don’t know how much this beautiful smile will cost me, but I have found it successful.
I will be presented with a quote with photos, anamnesis, skeletal analysis, functional analysis, dental, therapeutic objectives, treatment plan, duration and price. A serious and professional thing.
Sometimes it takes little to stand out from the crowd and today this is essential.
You must have the courage to get an exclusive position, at the cost of “snubbing dental problems”.
WE ARE LEAD GENERATION EXPERTS.
Evaluate yourself whether you prefer the all-rounder or the expert:
PS then the quotation turned out to be in line with the others, a nice surprise 🙂