I’m so angry that I’ve fallen for it again.
Have you ever thought that it might be a good time and that a dogma could be broken?
It’s Monday, you open the mail and find the request for a quote, it’s urgent. What a great way to start the week!
The prospect says that he is very interested, he has no budget problems, he seems to have clear ideas and must absolutely implement your service as soon as possible to achieve the goals he has set.
He needs the SLA, he’s already treated the price and he’ll send you the order the next day.
In your head you will hear the dogma “those in a hurry don’t buy“, but it could be the right time to dispel it and then spend the evening preparing the best Service Level Agreement of your life.
You check it and check it again and then that “ssssshhhhh” sound that certifies the output of your email. It’s done. Insert the amount into the PIPELINE that visibly rises and save the contact as a NEW CUSTOMER, with a stupid smile on your face.
- One day, I wait. They’ll be busy.
- Two days pass, I wait. They’ll be busy.
- Three days go by, I wait. They decided, otherwise they would have asked you for a review. They’re going to send the order.
- Four days go by. It’s Friday. Neither of Venus, nor of Mars, you get married or you leave. And maybe you don’t send orders.
- It’s been a week. It’s Monday, they’ll be busy, Monday is always a hell for everyone.
- It’s been a week and a day. It’s Tuesday, I send an email: “Have you received the offer? Is everything clear? If you need any information, let me know. I await your order as agreed. Thank you.”
- It’s been a week and two days. It’s Wednesday, no answer. Ouch.
- It’s been a week and three days. It’s Thursday, tomorrow is Friday. You decide to call, the number is always busy.
- It’s been two weeks. It’s Friday. You call the alleged customer back and he tells you that the offer is on hold, he’ll show up.
WASN’T HE IN A HURRY?
Here’s the dogma that returns: “who is in a hurry doesn’t buy”…
Fortunately, there are other prospects generated by the marketing automation system:
LEAD GENERATION FARM, which produces new sales opportunities every month, waiting for an offer. Let’s focus on those!
And what about you? Can you rely on a system that provides you with new opportunities every month?