B2B Marketing for Technology and Manufacturing
As the following story shows, there are bad habits also in the lead generation process. Once upon a time there was a piglet that had never washed himself. In his house he had never seen his mother, father or older brothers wash, so the idea of taking a bath or a shower did not even […]
READ MORE »Professor Alessandro Orsini gives us an example of personal branding. The name may not tell you much, but you have certainly seen it on TV. He is a professor at the university, sociologist, Director of the Observatory on International Security of LUISS in Rome. And he’s everywhere on TV when it comes to Islamic terrorism. […]
READ MORE »Una parabola sul non-cambiamento che mi ha fatto ricordare chi – nella lead generation – non cambia mai. Ieri sera ho visto un film che mi ha colpito: “Adaline, l’eterna giovinezza”. E’ una sorta di favola moderna. Adaline (“Edelain”) è una bella signora di 29 anni le cui cellule, a seguito di un incidente, cessano […]
READ MORE »Urgency and scarcity are two key factors in lead generation. But there is also an equally powerful third lever: CURIOSITY. Willingly or not, we are very curious. It is no coincidence that during the summer period unsuspected managers/entrepreneurs/professionals betray Il Sole 24 ore to peek at Novella 2000 or visit the Dagospia website, for a […]
READ MORE »Once upon a time there was a lazy man who tried to make as little effort as possible to get what he needed to live. One morning the lazy man ventured into the forest. He saw a fox with only two legs and wondered how it could get its food. Then, a lion arrived. As […]
READ MORE »An interesting lesson for anyone who communicates: Recently in France there were rumours on the Internet about an alleged homosexual relationship between President Macron and his bodyguard, Mr. Benalla. And what did Macron think he should do? He denied it by saying: “Benalla is not my lover”. As my friends in Genoa would say (try […]
READ MORE »How to compromise a safe sale because you apply old sale methods that make people die laughing. I see an advertisement on Facebook: the product interests me, I know that I will buy it, and I decide to ask for information. [Lesson to learn: Facebook advertising works] In the information request form, I write my […]
READ MORE »Many people think that a website is made of 2 layers: the outer layer, consisting of what you see: the graphics, how attractive the website is, its “look and feel”. In short: the design, the bodywork; and the inner layer, which is invisible, boxed inside the graphics: the engine, how it is technically built. But […]
READ MORE »All companies have “holes” in their marketing strategies. These oversights can cost a lot of money. Here I point out the 7 mistakes that we find most frequently: You don’t try to collect your visitors’ data (both from website or point of sale) You don’t follow up immediately when someone tells you about a potential […]
READ MORE »Last week I heard a voice message on WhatsApp. A lady “was putting in a good word for” an intern to some business friends in a chat room. Do you know how she defined the candidate? What talent did she particularly magnify? Very Smart? No. Very fast? No. Good-looking? Come on, let’s not joke. Very […]
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