B2B Marketing for Technology and Manufacturing
In this article we’ll see how the communicative style called Infotainment can help generate leads. Do you sell a technical product or a complex service? Talk to your target audience about point G. That’s what one of the largest multinationals has done by targeting engineers of potential customers. G-spot, yes… but related to water treatment […]
READ MORE »Designing a website is not like designing a brochure. Moreover, there is an enormous difference between designing a website that works (technically) and designing a website that gives results (commercially). Table of Contents1 The layers of a website2 What it takes to design a website that gives results3 Why doesn’t 99% of websites give results?4 […]
READ MORE »What do bubblies, branding and lead generation have to do with this blog? That’s what the mystery is all about. A couple of Sundays ago I was invited to the FESTIVAL IN CANTINA event in Franciacorta. So, I combined business with pleasure trying to draw some interesting ideas for business. I visited two producers of […]
READ MORE »Lead generation has always existed, but people are talking about it now more than ever. Unfortunately, we often talk about it without knowing much. Especially since it entered the jargon of digital marketers, and they have started abusing it as if they were the repositories of the truth. But lead generation was already existing before […]
READ MORE »As the following story shows, there are bad habits also in the lead generation process. Once upon a time there was a piglet that had never washed himself. In his house he had never seen his mother, father or older brothers wash, so the idea of taking a bath or a shower did not even […]
READ MORE »Professor Alessandro Orsini gives us an example of personal branding. The name may not tell you much, but you have certainly seen it on TV. He is a professor at the university, sociologist, Director of the Observatory on International Security of LUISS in Rome. And he’s everywhere on TV when it comes to Islamic terrorism. […]
READ MORE »Una parabola sul non-cambiamento che mi ha fatto ricordare chi – nella lead generation – non cambia mai. Ieri sera ho visto un film che mi ha colpito: “Adaline, l’eterna giovinezza”. E’ una sorta di favola moderna. Adaline (“Edelain”) è una bella signora di 29 anni le cui cellule, a seguito di un incidente, cessano […]
READ MORE »Urgency and scarcity are two key factors in lead generation. But there is also an equally powerful third lever: CURIOSITY. Willingly or not, we are very curious. It is no coincidence that during the summer period unsuspected managers/entrepreneurs/professionals betray Il Sole 24 ore to peek at Novella 2000 or visit the Dagospia website, for a […]
READ MORE »Once upon a time there was a lazy man who tried to make as little effort as possible to get what he needed to live. One morning the lazy man ventured into the forest. He saw a fox with only two legs and wondered how it could get its food. Then, a lion arrived. As […]
READ MORE »An interesting lesson for anyone who communicates: Recently in France there were rumours on the Internet about an alleged homosexual relationship between President Macron and his bodyguard, Mr. Benalla. And what did Macron think he should do? He denied it by saying: “Benalla is not my lover”. As my friends in Genoa would say (try […]
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