A few days ago, I published an article-outburst against the COMPLICATIONS that digital has brought into marketers’ lives.
But I’m not against digital at all. Not even against digital marketing.
Moreover, as a former electronic engineer and former marketing director of a multinational company, if I were against digital marketing today, I would need a good analyst…
In the article I said that I decided to create a countertrend paper newsletter to help those involved in marketing and sales to carve out an oasis of silent reflection, away from the pings! and distractions of digital.
A reader comes out immediately and after other reprimands he closes like this:
PAPER IS NOW REALLY OUTDATED, EVEN MY CHILDREN AND ALL THE NEW GENERATIONS ARE TECHNOLOGICALLY AHEAD, NOT TO MENTION THAT AS EVERYONE KNOWS NOW, EVEN CHILDREN AT SCHOOL, reducing the consumption of paper allows you to limit CO2 emissions, respect the environment and save on costs.
Well, what can I say…?
…he had the merit of reminding me of this funny video:.
If I find a minute in the afternoon, I’ll go report myself to WWF.