Here we are.
According to a research by the eMarketer portal, in 2016 advertising expenditure on digital channels in the USA will exceed television for the first time.
This is the graph with the projections for the next few years:
Who would’ve thought, huh?
The overtaking was planned for 2017, but it is already happening this year.
Does this mean that traditional media are doomed to extinction? Of course not.
In fact, spending on TV will continue to rise slightly in the coming years. But spending on digital channels (web and social media) will increase more, driven mainly by video and mobile factors.
What does this mean for companies that will invest in advertising?
It depends on the type of digital advertising they want to carry out.
If that’s an advertising aimed at image, visibility, etc., it will be lucky only for Google and Facebook, as well as corporations that can afford to invest dizzying amounts. If, on the other hand, it is a direct response advertisement, it will represent a formidable opportunity for all companies to make lead generation with any budget.
This epoch-making transition is not just about consumer products, because things are changing in business-to-business markets as well.
In short, the time has come to think about digitizing b-to-b.
Very soon we will announce a NEW DIGITAL SERVICE FOR NON-DIGITAL BUSINESSES, for those companies that have a traditional business model and do not depend only on the web to get customers.
The thing is that you don’t have to do anything:
It’s not a product, a course, something that you have to do… but a service that integrates perfectly with all the other lead generation services that we have been offering for years.
If you are ready, you can gain an immense competitive advantage.
The ad is a few days away.