Today I have a treat: we just posted an interview with Nadia Fusetti, co-founder of B2B International.
For her international experience in lead generation, and in particular in the so-called “Web & Voice” lead generation.
You may not know, but Nadia Fusetti has studied and worked abroad for many years, and she has developed and managed lead generation teams and projects in hundreds of markets, both for the companies she has worked in and for the clients she has served and is still serving.
The common element to all these projects has been, and still is, the telephone.
But as she says in this interview, “old-fashioned” telemarketing can no longer be applied as it used to be.
It just doesn’t work the same way it did before.
But after this bad news, in the interview Nadia also shares some basic concepts on how to integrate in a modern and successful telemarketing process in your lead generation strategies and conversion of leads into sales.
The central theme is the new way of lead generation and monetization of leads that we have called “Web & Voice”: this is a methodology in which digital strategies and telephone strategies harmonize perfectly.
I suggest you follow the interview carefully.
Because this new technique Nadia talks about could transform your business.
The good news is that you could get all this without even having to pick up the phone…
…but I’ll come back to you about this in the next articles.