Have you watched the latest caricature of Maurizio Crozza (a popular Italian comedian), the web hater who hates everyone?
He’s always pissed off, worse than Landini (the leader of FIOM, the largest Italian labor union organization for metalworkers).
He spends his whole life on social networks, is informed about everything, criticizes and disputes anything…
…but when he has to act, he always has a good excuse to do nothing.
He is the emblem of a negative person.
Even the business world is full of potential negative customers.
For example, those who want everything for free.
In Italy we even have a female minister in this category.
Then we can find those who tell you that their market is different.
Those that think your product is valid, but it can’ t work for them.
Those who “this is something urgent, urgent, urgent” and then never leave.
The variations are endless.
How can you cope with the phenomenon of negative customers?
For example:
- Looking all over for the few enlightened clients.
- By favouring these few positive customers over the mass of negative ones.
- Encouraging a mass exodus of negative customers away from your list.
There are many strategies to develop a business that is resistant to haters.
Every month we share some of them with subscribers to the B2B Club Newsletter.
One of the articles in the October edition will make you think about product and price strategies.
