Come on, let’s face it!
How many companies have Miss “Handyman” with lead generation as one of her tasks?
I can see her, poor girl, taking on administrative tasks, various practices, reception and prospecting.
She also prepares coffee for customers and when she has 10 minutes left, she jumps into activities improperly classified as lead generation.
She’s usually asked to do telemarketing on a list provided by salespeople who expect to receive rivers of appointments with potential customers, perhaps well qualified and ready to evaluate an offer on the basis of a phone call.
Among his tasks, sometimes, there’s also the CRM update, the creation or delivery of content to the target and a series of lead generation activities.
If you think that a professional costs you a lot, it’s because you have no idea how much an amateur will cost you.
A serious lead generation activity carried out by professionals costs today as much as the net salary of a junior employee who doesn’t have the necessary skills and tools to create a continuous and constant lead fly-wheel and inserts something that vaguely resembles an identification of new opportunities while doing something else, often making salesmen waste time with unqualified leads.
Today, with the same investment, you can buy a turnkey service.
A solution that allows you to have new qualified sales opportunities every month and the “handyman” lady can finally take care of what she’s responsible for, providing its added value to the company.
If you believe that everyone should do what they are qualified to do, know that there are those who specialize in lead generation and have been doing so for 10 years!