I’ve heard a client’s statement that made me smile:
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“Marketing people like clicks, salespeople like orders”
That’s so true.
Let’s be clear: if leads or clicks or likes were equivalent to money, we’d all be happier.
We would have filled our egos and even our wallets, but often it is not like that.
If an attractive newsletter with a high-quality text and eye-catching graphics does not generate interest, we have failed. If an extremely appealing super technological website doesn’t generate qualified leads, it’s just a nice showcase. If reports and analysis slow down operations limiting the generations of sales appointments, we are doing marketing for its own sake and above all this is just mental mas*********.
We are investing money in the equivalent of a shop with a beautiful window, but without a shop assistant able to sell anything.
You enter the store, take a look and get out. No one has greeted you, entertained you, asked for a contact for the future, given something for which it is worth for you to come back or ask for some more information, leave your data.
Nothing, a nice empty shop or a totally useless shop assistant.
To better understand all this, just ask yourself a few questions:
- How many NEW CUSTOMERS does my fantastic website, or my social page bring?
- How many NEW CLIENTS are coming in from my paid ads?
- How many NEW CLIENTS are coming in from telemarketing activities?
- How many NEW CLIENTS are coming in from newsletters?
- How many NEW CLIENTS are coming in from trade fairs?
If I don’t know the answer, that’s a big problem and if the answer is “contacts arrive, but no orders” it’s just as serious.
And now the key question:
How many appointments or leads or clicks or likes do you need to generate an order?
If the average order of one of your customers is worth a few thousand euros I have the best solution on the market to help you increase your turnover.
Tell me and let’s go back to the numbers and activities you need to grow.
Enough with mental mas*********! 😉
