Model this Michelangelo’s technique to increase your conversion rates.
Michelangelo Buonarroti was the Renaissance painter and sculptor, author of the fresco ceiling of the Sistine Chapel in Rome, as well as of sculptures such as the Pieta, David, and Moses.
An anecdote claims that when finishing the Moses, the artist violently hit the knee of the statue with his hammer, shouting:
”Why don’t you speak to me?”
He did that because Moses appeared so “real”, that Michelangelo could not stand to not have a real conversation with him, from human being to human being.
Here’s how this story relates to marketing:
Are you trying to engage your email contacts in real conversations?
Are you considering them the human beings they are?
Or are you just treating them like abstract addresses, to squeeze money from?
Never forget to speak to your leads and clients, although wrapped into email addresses, like Michelangelo wanted to speak with his Moses wrapped in Carrara marble.
Behind those email address there are humans with souls.
So To let me now ask you:
Why don’t you speak to me?
Simply contact me if you wish to start a conversation.