Last day of the month: here’s a summary of the marketing, lead generation, and sales articles published in February:
Importance of Marketing Automation in SMEs
Difference between Marketing Automation and Lead Generation and between Content Marketing and Social Media Marketing
Checklist: the 5 factors that make the difference in lead generation
Announcement of the birth of ROCCR, Register of Oppositions Against Balls-breaker Customers
Formula of the 3 levers of the growth: importance of fundamentals in business as in sport
The real problem of call centres telemarketing…
What is the point of having a marketing and sales method in a SME?
The killer application in modern marketing is not digital but multi-channel
20 reasons why customers don’t buy
Practical example: read the objections of a customer who does not want to buy
In order to make numbers you need to use traditional channels, which work even better than social media
Any marketing tool should be treated as a seller
How to use an infoproduct if you have a traditional business
What is “fuse theory” and how to use it to manage customer expectations
Inspiring example of storytelling and the power of stories in marketing and sales
New application of Marketing Automation: vitamin against bureaucracy
3 Things that digital businesses do better than traditional businesses
Answers to customer questions
True story about selling ethics: the consequences of an unfulfilled promise from a seller to his customer
2 errors to avoid if you manage vendors
