The other night in an open-air theatre I heard the story of why Madness and Love always walk together.
One day Madness decided to play hide-and-seek with all the feelings of the human soul: Curiosity, Envy, Pride, Altruism, Egoism, etc. etc…
Dozens and dozens of feelings challenged each other in this unusual game. Madness started to count, and all the feelings ran to hide, following their nature.
Egoism, for example, wanted all the good hiding places just for itself; Altruism, on the other hand, never hid because as soon as it found a good place, it gave it to someone else; Envy always wanted to exchange its hiding place for that of its neighbour; and so on…
When the count was over, the first to be discovered was Curiosity, because it came out of its hiding place for the curiosity to see where all the others were hidden, and so it was immediately eliminated.
Afterwards, all the other feelings were discovered, one by one. In the end, only Love remained untraceable.
Madness saw a bush of roses moving in the distance. Then he approached, moved the bush away, and found the Love that had hidden right behind him. But unfortunately, as he moved the rose bush, a thorn plunged into the eye of Love, blinding it.
Madness felt tremendously guilty for having caused that damage: since then it never abandoned Love again and they always move together.
Let’s come to Marketing and Sales.
There is no poetic legend that tells why even marketing and sales always move together. Yet their destiny is common. Or at least it should be, even if actually very often in companies it is not like that.
– If there is only Marketing without Sales, Marketing does not close orders and the company does not invoice;
– in turn, Sales, if not supported by marketing, are likely to fumbling around unnecessarily, in the vain search for new customers;
– and finally, if Marketing and Sales don’t go hand in hand, you cannot meet customers with our product and our company and make them fall in love with our proposal and our message.
What does it take to make Marketing and Sales go hand in hand forever?
The bridge connecting these two worlds is lead generation.
Click here to discover a concrete way to introduce it to the company: