I received this email about the lead generation videos:
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Dear Andrea,
I watched out of curiosity some of the streaming videos that you sent me.
Let me compliment you on the engagement methodology, which leads people in the industry to open up and get intrigued.
On the other hand, I must say that the content you describe is really 80’s-style and I think that if you sent it to MKTG professionals, it would be more than disincentive teasers.
I hope you’ll consider this feedback in a constructive way, to try to recalibrate the target audience of the recipients or update the content of the courses.
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I would like to thank Mr A. for his compliments, but even more so for his criticisms, because they are in fact a praise as well, albeit unintentional.
In fact, if a marketer recognizes in our content some fundamental marketing principles, this testifies only one thing: that the method is not based on temporary techniques, but on evergreen principles.
Instead of a criticism, therefore, I consider him a “testimonial”.
Even the laws of Physics have been the same for centuries: but used in ever-changing ways, they continue to produce new technologies every day.
Music too is made of the usual 7 notes: but they are combined in different ways since the beginning of time, always producing new compositions.
Even cooking is made of the same ingredients: yet MasterChef teaches that you can create endless flavours.
And so on…
Similarly, Lead Generation Farm™ takes some classic marketing principles (such as market segmentation, creating a message, and communicating that message to the target) and uses them as a foundation.
But then, on top of these classic (and robust) foundations, it builds its NEW strategy to acquire customers.
It’s no coincidence that prestigious multinationals, leaders in their respective sectors, are our customers.
Their marketers (professional, updated, and very selective) have validated the method because it’s based on classic principles, and then decided to adopt it having recognized the elements of innovation.
Therefore, we won’t change either the target or the content to satisfy the snobbery of the few at the expense of the pragmatism of all the others.
The solution is simple:
Those who feel discouraged by the presence of classic principles in our content, and this prevents them from capturing the elements of novelty, just click on the “unsubscribe” link at the bottom of each email.
To all the others I can assure you one thing: if your competitors are like the , with this method that the others snob you can grab every month the best customers, without them even noticing…
The new method based on classic principles is available here, with a 50% discount only until 24:00 on 6 January:
