In business, as in nature, things that work best are simple and respond to principles..
Techniques alone are not enough if there are no principles behind them.
And vice versa, even the simplest things can work very well, if they are driven by enabling principles.
Just like the catamaran pushed at full speed by the wind.
About techniques and principles in business: yesterday I published a video about a new way to make lead generation and convert leads into sales.
Web & Voice
I think it might be useful for you to know it and reflect on it: both for the technique it describes and for the principle it highlights.