I read a sentence that struck me.
If Renzi finds out, I’m sure he’s going to stole it.
It is neither mine nor yours: it has been attributed to a former US Secretary of State. It’s in The 21 Indispensable Qualities of a Leader.
The thing that makes it fascinating is that we can apply it not only to politics, but absolutely to any work activity, and even to ourselves as individuals.
Here it is:
The measure of success isn’t having problems that are difficult to deal with. As long as it’s not the same as last year.
Year after year, are we once again tormenting over exactly the same problems?
It doesn’t matter which ones:
– Few negotiations?
– Isn’t the product working?
– Doesn’t marketing help sales?
– Do sellers close a few orders compared to negotiations?
– Little marginality?
– Don’t we generate new contacts?
– Do we always know how to sell only to the same customers?
– No website traffics?
– Don’t fairs produce leads?
and so on…
Every time we deal with an old problem again, it means we haven’t improved. That we’re turning around empty-handedly. That we’re standing by the post. That we had put on a piece of cloth, but we have not solved it definitively and organically.
We don’t deal with personal development.
But with marketing and sales.
So, I can tell you that if you are facing marketing or sales problems that are always the same, there’s something wrong.
First, you need to systematize your approach.
Here’s our method: click here to learn more