It’s the end of the year and for some, the process of choosing a high school for their children begins.
Anxiety pervades the parent (yes, you read it right, the parent), who is faced with dozens of different options, a multitude of dedicated fairs, open days, internships, various presentations, where each school tries to win as many students as possible, sending its students to the front line.
Unfortunately, most of the students who have to choose, don’t have a preferred subject, nor an idea of the path of study they would like to undertake, nor what they would like to do when they grow up, or they are undecided between two schools, apparently identical, and so they remain at the mercy of the “desk salesman”.
When you don’t know what to choose, or if you have doubts, then a good salesman makes a real difference.
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October 2015. “Young” Fair, Province of Como. Volta High School Stand. Crowds of mothers elbowing their way and disinterested kids, bending over their mobile phones.
Suddenly a door opens, and you meet him, the high school “desk salesman“, determined to convince your daughter that this is the right school for her and that there is a desk waiting for her.
Fearless, he manages to capture her attention and finally your daughter ends up playing with her mobile phone and starts listening.
The initiative and exuberance with which he describes his school is engaging. He relies on the friendliness of the teachers, not on their expertise. Your daughter wouldn’t care, and he knows it.
Faced with the objection “Do you also go at school on Saturdays?”, she replies reassuringly “of course, but during the week you have more time for your homework that would otherwise accumulate over the weekend”. To the comment “the classic is only for nerds”, he replies by touching his petrified tuft “do I look like a nerd to you”?
He answers punctually to all objections and points out with nonchalance the presence of extracurricular play activities and never speaks ill of high school competitors.
When he then mentions meetings on weekends and school parties in the disco, it’s done. The high-school salesman has sold.
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